Creativity and Concept Design by R. Roy - Bookswagon
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Creativity and Concept Design

Creativity and Concept Design


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About the Book

This book aims to assist readers to develop creative abilities via insights to the designing activities of creative individuals and teams and through the application of selected formal creativity techniques. It refers to information searching; generating and evaluating ideas and creative thinking within design constraints e.g. environmental sustainability or manufacturing limitations.

Table of Contents:
Contents Introduction 5 Aims and learning outcomes 6 Study Chart 8 Part 1 Theory 1 Creativity in design and innovation 10 1.1 Introduction 10 1.2 What is creativity? 10 1.3 Creativity and concept design 13 1.4 Design thinking 28 2 The creative process 35 2.1 Bicycles - historical examples of creativity 35 2.2 Theories of creativity 38 2.3 Creativity and innovation 48 3 Creative designing - individual approaches 52 3.1 Bicycles - contemporary examples of creativity 52 3.2 Principles of creative designing 68 4 Creative designing - systematic and team approaches 75 4.1 Mountain bike 'Splashguard' 75 4.2 Bicycle backpack carrier 81 4.3 Creative design teams 83 Part 2 Practice 5 Practical creativity for design 88 5.1 Creative designing requirements 88 5.2 Experienced designers' approaches to creativity 90 5.3 Creative problem solving techniques 101 6 Creativity is not enough 109 6.1 Obstacles to innovation 109 6.2 Obstacles to diffusion 111 6.3 Three examples of innovative products 115 6.4 Conclusion 125 Answers to self-assessment questions 127


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Product Details
  • ISBN-13: 9780749259082
  • Publisher: OPEN UNIVERSITY WORLDWIDE
  • Publisher Imprint: Open University Worldwide
  • ISBN-10: 0749259086
  • Publisher Date: 01 Jan 2004
  • Binding: Paperback


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