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Economics Made Easy: (Understanding Business)

Economics Made Easy: (Understanding Business)


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About the Book

Introduces economics with a user-friendly approach explaining its importance and the key ingredients required by students. Contains a character, Dr Proctor, who acts as the vehicle for enlightening students with simple principles, diagrams and concepts. Provide supplementary support to help students learn the key topics and reinforce key points to aid revision. Suitable for AS/A Level and undergraduate students and professionals working within the Business sector.

Table of Contents:
Part 1 Introduction: the importance of economics; economic incentives; opportunity cost; the macro and micro economy; supply and demand; the price system; questions. Part 2 Economic goals: economic growth; inflation; unemployment; the balance of payments; other economic goals; questions. Part 3 Achieving economic goals: economic tools; applying economic tools; economic theory; questions. Part 4 Government and the private sector: public and private; the case for private ownership; the case for state control; why privatize?; maximizing efficiency; the third way; questions. Part 5 Production, profit and distribution: factors of production; rewards to factors of production; wage levels in the market; the demand for and supply of capital; enterprise and profit; who benefits?; questions. Part 6 Economics of the firm: costs and revenues; economies of scale; the "perfect market"; monopoly; competition among the few; questions. Part 7 New ideas in economics: institutional economics; environmental economics; international economics; the "new economy"; the euro; questions.


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Product Details
  • ISBN-13: 9780748766710
  • Publisher: Oxford University Press
  • Publisher Imprint: Nelson Thornes Ltd
  • Height: 273 mm
  • Spine Width: 7 mm
  • Width: 201 mm
  • ISBN-10: 0748766715
  • Publisher Date: 13 May 2002
  • Binding: Paperback
  • Series Title: Understanding Business
  • Weight: 300 gr


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