About the Book
Author Cheyfitz delivers a welcome antidote to the glut of gurus heralding one so-called business revolution after the other. Cheyfitz invites readers back inside business's proverbial Box, then delivers a refreshingly straightforward and detailed 12-point platform for negotiating the space inside said Box.
Review :
Arthur F. Ryan Chairman and CEO, Prudential Financial, Inc. "Thinking Inside The Box" is packed with valuable information for anyone trying to run a business in the current dramatically changing environment. It will be particularly helpful in showing how managers can make a business truly customer-focused. Kirk Cheyfitz's wide-ranging research and fascinating stories combine historical perspective with back-to-basics common sense.
Joe McAdams President and CEO, The Affinity Group, Inc. At last, a blast of fresh air and sanity -- blowing away all the hot air, hype, and trendy buzzwords of so-called business gurus preaching the latest Management Technique of the Week. "Thinking Inside The Box" shows us how to get back to the fundamentals of moving your product or service past competitors and actually providing an executable advantage. A brilliant, pragmatic, much-needed book.
Lee A. lacocca Cheyfitz has the guts to point out a simple truth: American business has gotten itself into deep trouble by listening to so-called out-of-the-box ideas from a lot of consultants and gurus who know how to run their mouths but have never run a business. Innovation is a crucial ongoing process, but as Cheyfitz says, everything begins with fundamental business principles that haven't changed since long before Adam Smith first defined capitalism. Everybody in business would profit from reading "Thinking Inside The Box."
Stan Rapp Chairman emeritus, MRM Partners Worldwide, author of the "MaxiMarketing" trilogy and "Max-e-Marketing in the Net Future" There is nothing more important to any business -- in sad times or glad times -- than the 12 timeless rules Kirk Cheyfitz spotlights for "Thinking Inside The Box." With the keen eye of an investigative reporter and the experience of his own success in the business world, Cheyfitz cuts through to the bare bones of what you need to know to survive and to prosper in the early years of the twenty-first century. As Cheyfitz shows so clearly, there is little to gain from thinking outside the box until the box itself is a solid platform supporting you underfoot.
Arthur F. RyanChairman and CEO, Prudential Financial, Inc."Thinking Inside The Box" is packed with valuable information for anyone trying to run a business in the current dramatically changing environment. It will be particularly helpful in showing how managers can make a business truly customer-focused. Kirk Cheyfitz's wide-ranging research and fascinating stories combine historical perspective with back-to-basics common sense.
Donald J. Hall Jr.President, CEO, and vice chairman, Hallmark Cards, Inc."Thinking Inside The Box" is a wise and provocative book that will change the way you think about innovation in business. Kirk Cheyfitz reminds us that successful innovation is about being more effective, not just different. He makes the supremely important point that true innovation always must be built on the stable, unchanging foundation of business's timeless fundamentals. We must thank Cheyfitz for guiding us through these fundamental principles, without which innovation has no relevance.
Joe McAdamsPresident and CEO, The Affinity Group, Inc. At last, a blast of fresh air and sanity -- blowing away all the hot air, hype, and trendy buzzwords of so-called business gurus preaching the latest Management Technique of the Week. "Thinking Inside The Box" shows us how to get back to the fundamentals of moving your product or service past competitors and actually providing an executable advantage. A brilliant, pragmatic, much-needed book.
Lee A. lacoccaCheyfitz has the guts to point out a simple truth: American business has gotten itself into deep trouble by listening to so-called out-of-the-box ideas from a lot of consultants and gurus who know how to run their mouths but have never run a business. Innovation is a crucial ongoing process, but as Cheyfitz says, everything begins with fundamental business principles that haven't changed since long before Adam Smith first defined capitalism. Everybody in business would profit from reading "Thinking Inside The Box."
Stan RappChairman emeritus, MRM Partners Worldwide, author of the "MaxiMarketing" trilogy and "Max-e-Marketing in the Net Future"There is nothing more important to any business -- in sad times or glad times -- than the 12 timeless rules Kirk Cheyfitz spotlights for "Thinking Inside The Box." With the keen eye of an investigative reporter and the experience of his own success in the business world, Cheyfitz cuts through to the bare bones of what you need to know to survive and to prosper in the early years of the twenty-first century. As Cheyfitz shows so clearly, there is little to gain from thinking outside the box until the box itself is a solid platform supporting you underfoot.
Donald J. Hall Jr. President, CEO, and vice chairman, Hallmark Cards, Inc. "Thinking Inside The Box" is a wise and provocative book that will change the way you think about innovation in business. Kirk Cheyfitz reminds us that successful innovation is about being more effective, not just different. He makes the supremely important point that true innovation always must be built on the stable, unchanging foundation of business's timeless fundamentals. We must thank Cheyfitz for guiding us through these fundamental principles, without which innovation has no relevance.
Arthur F. RyanChairman and CEO, Prudential Financial, Inc.
"Thinking Inside The Box" is packed with valuable information for anyone trying to run a business in the current dramatically changing environment. It will be particularly helpful in showing how managers can make a business truly customer-focused. Kirk Cheyfitz's wide-ranging research and fascinating stories combine historical perspective with back-to-basics common sense.
Donald J. Hall Jr.President, CEO, and vice chairman, Hallmark Cards, Inc.
"Thinking Inside The Box" is a wise and provocative book that will change the way you think about innovation in business. Kirk Cheyfitz reminds us that successful innovation is about being more effective, not just different. He makes the supremely important point that true innovation always must be built on the stable, unchanging foundation of business's timeless fundamentals. We must thank Cheyfitz for guiding us through these fundamental principles, without which innovation has no relevance.
Joe McAdamsPresident and CEO, The Affinity Group, Inc.
At last, a blast of fresh air and sanity -- blowing away all the hot air, hype, and trendy buzzwords of so-called business gurus preaching the latest Management Technique of the Week. "Thinking Inside The Box" shows us how to get back to the fundamentals of moving your product or service past competitors and actually providing an executable advantage. A brilliant, pragmatic, much-needed book.
Lee A. lacoccaCheyfitz has the guts to point out a simple truth: American business has gotten itself into deep trouble by listening to so-called out-of-the-box ideas from a lot of consultants and gurus who know how to run their mouths but have never run a business. Innovation is a crucial ongoing process, but as Cheyfitz says, everything begins with fundamental business principles that haven't changed since long before Adam Smith first defined capitalism. Everybody in business would profit from reading "Thinking Inside The Box."
Stan RappChairman emeritus, MRM Partners Worldwide, author of the "MaxiMarketing" trilogy and "Max-e-Marketing in the Net Future"
There is nothing more important to any business -- in sad times or glad times -- than the 12 timeless rules Kirk Cheyfitz spotlights for "Thinking Inside The Box." With the keen eye of an investigative reporter and the experience of his own success in the business world, Cheyfitz cuts through to the bare bones of what you need to know to survive and to prosper in the early years of the twenty-first century. As Cheyfitz shows so clearly, there is little to gain from thinking outside the box until the box itself is a solid platform supporting you underfoot.
