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Home > Society and Social Sciences > Politics and government > Political activism / Political engagement > Political campaigning and advertising > Political Campaign Communication: Principles and Practices(Communication, Media and Politics)
Political Campaign Communication: Principles and Practices(Communication, Media and Politics)

Political Campaign Communication: Principles and Practices(Communication, Media and Politics)


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About the Book

Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns. Political Campaign Communication provides readers with a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage a political campaign. This edition has been updated to reflect what occurred in the 2000 election cycles, the 2002 election cycle, and the early stages of the 2004 election cycle.

About the Author :
Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor of communication at Miami University of Ohio.

Review :
"For twenty years, Trent and Friedenberg have been introducing our students to the study of campaign communication. Their text has been the standard because it treats campaigns as communication events in the political sphere, rather than as political tasks that use communication; because it applies theoretical principles to recurrent tasks; and because it uses those principles to explain events that matter in ways that make sense to our students. The new edition is updated for the 2004 election cycle with treatment of new campaign technologies and examples from the 2000 election." --Craig Smith, North Carolina State University "The fifth edition of Trent and Friedenberg's Political Campaign Communication retains its successful organizational plan and fascinating analysis of communication in campaigns through history, while providing valuable updates on the 2000 and 2002 campaigns, political speechwriting, and the role of communication in women's campaigns." --Kathleen E. Kendall, visiting professor, University of Maryland, and professor emerita, University at Albany, SUNY "Trent and Friedenberg have updated what has become the standard communication text on political campaigns. They explain how regarding the campaign as communication yields important insights on the choices candidates make at every stage. Readers will be rewarded by the lucid prose and the interesting array of cases to illustrate the authors' claims. Scholars and teachers of campaigns and political communication should have this book on their shelves." --David Zarefsky, Owen L. Coon Professor Emeritus, Northwestern University and author of Lyndon Johnson, Vietnam, and the Presidency: The Speech of March 31, 1968


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Product Details
  • ISBN-13: 9780742529670
  • Publisher: Rowman & Littlefield
  • Publisher Imprint: Rowman & Littlefield
  • Edition: Revised edition
  • Language: English
  • Series Title: Communication, Media and Politics
  • Sub Title: Principles and Practices
  • Width: 159 mm
  • ISBN-10: 0742529673
  • Publisher Date: 01 Dec 2003
  • Binding: Hardback
  • Height: 236 mm
  • Returnable: N
  • Spine Width: 30 mm
  • Weight: 653 gr


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