The Media and the Models of Masculinity

Mark Moss's The Media and the Models of Masculinity details the impact that the mass media has upon men's sense of identity, style, and deportment. From advertising to television shows, mass consumer culture defines and identifies how men select and sort what is fashionable and acceptable. Utilizing a large mine of mediated imagery, men and boys construct and define how to dress, act, and comport themselves. By engaging critical discussions on everything from fashion, to domestic space, to sports and beyond, readers are privy to a modern and fascinating account of the diverse and dominant perceptions of and on Western masculine culture. Historical tropes and models are especially important in this construction and influence and impact contemporary variations.

Table of Contents:
Chapter 1 Preface Chapter 2 Intro Chapter 3 Chapter 1: History and Theory Chapter 4 Chapter 2: The Media and Men Chapter 5 Chapter 3: Masculine Adornment Chapter 6 Chapter 4: The Media and Men II Chapter 7 Chapter 5: History Revisited Chapter 8 Chapter 6: The Impact of the Fifties: The Slacker, The Dude and The Rebel Chapter 9 Chapter 7: Masculinity, Media and Aggression Chapter 10 Chapter 8: Notes on Men and Technology Chapter 11 Chapter 9: The Objects on Men's Desks Chapter 12 Chapter 10: Sport and Media Culture Chapter 13 Conclusion

About the Author :
Mark Moss spent the last sixteen years as a teacher, coordinator, and administrator at Seneca College. Currently, he is a writer and consultant living in Toronto. This is his fourth book.

Review :
The Media and Models of Masculinity is a thorough and pragmatic look at what and why men consume. From car culture to men's magazines, Moss navigates the complicated contemporary landscape where men must compete, prove and win their way toward an ever-elusive sense of stability. The book provides a useful overview of a host of mediatized objects and predilections that men seem compelled to embrace and disavow simultaneously. In The Media and Models of Masculinity, Mark Moss presents a fascinating and incisive survey of the various ways masculinity is portrayed and embodied in the popular media. Informed by an arsenal of theories from the fields of sociology, media, and cultural studies, Moss deftly dissects the visual codes and conventions through which masculine identities have been written and re-written since the early twentieth century. Always perceptive and absorbing, the analysis draws on a wonderfully rich range of topics and case-studies—stretching from popular films and TV series to magazines, sports, and interior design. Lively, clued-up, and sharply observed, the book makes a thoroughly worthy contribution to a developing field. Masculinity studies is on a roll. Two decades after Robert Bly heated up the men's movement with Iron John: A Book about Men (CH, Mar'91, 28-4189), research on men has reached a boiling point. Also author of Toward the Visualization of History (CH, Jun'09, 46-5760) and other works, Moss raids two decades of research in interdisciplinary areas intersecting with masculinity studies--literature, popular culture, history, media. It is a platitude in academia that researchers either purvey new ideas or synthesize the ideas of others. Moss tends toward the latter, surveying hundreds of books and articles, some published as recently as 2010 (the bibliography runs ten pages). Still, he breaks new ground in chapter 6, "The Impact of the 1950s," in which he shows the origins in that decade of male archetypes of the present time (slacker, dude, rebel). Beyond that, he takes on metrosexuality, the special relationship men have with their cars, the objects on a man's desk as an extension of his identity, and sports "infotainment" on cable and satellite television. Moss has a penchant for the passive voice, but his prose is otherwise clear. Readers unfamiliar with masculinity studies would do well to start here.