A textbook for upper-undergraduate and graduate courses in sport public relations, communication, and media. A reference for sport industry professionals, including PR, athletic communications, media relations, and community relations specialists.
Table of Contents:
Chapter 1: Introducing Sport Public Relations
Definition of Sport Public Relations
Characteristics of Sport Public Relations
Sport Public Relations in Practice
The Value of Public Relations
Chapter 2: Integrating Public Relations with Strategic Management
PR as a Strategic Management Tool
Organizational Stakeholders and Constituents
Issues Management
Organizational Reputation
Chapter 3: Creating Public Relations Campaigns
Distinguishing Between Programs and Campaigns
Planning and Executing Campaigns
Working With Public Relations Firms
Learning From Case Studies
Chapter 4: Using the Internet in Sport Public Relations
Evaluating Web Use in Sport PR
Developing a Website
Structuring Websites for Specific Stakeholders
Identifying New Media Limitations and Problems
Chapter 5: Developing Organizational Media
Media Guides
Other Organizational Media
Electronic Organizational Media
Corporate Communications
Chapter 6: Focusing on the Sport Organization–Media Relationship
Defining Mass Media
Mass Media Structures
Relationship Between Mass Media and Sport
Evolution of Sport PR
Future of Sport PR
Chapter 7: Managing the Sport Organization–Media Relationship
Identifying Influential Media
Serving Media at Organizational Events
Developing a Media Policy
Maximizing Media Exposure
Chapter 8: Employing News Media Tactics
News Releases
Media Kits
Social Media Releases
Chapter 9: Staging Interviews, News Conferences, and Media Events
Interviews
News Conferences
Media Days
Chapter 10: Communicating in Times of Crisis
Nature of Crises and the Need to Plan for Them
Preparing for a Crisis
Managing a Crisis
Assessing a Crisis Response
Chapter 11: Exploring Unmediated Communication Tactics
Advantages of Unmediated Communication Tactics
Results of Unmediated Communication Tactics
Types of Unmediated Communication Activities
Chapter 12: Demonstrating Social Responsibility
Unique Aspects of CSR in Sport
CSR Dimensions in Sport
Planning CSR Programs
Benefits of Demonstrating CSR
A Final Word
Chapter 13: Communicating With Internal Publics
Employee Relations
Investor Relations
Chapter 14: Communicating With External Publics
Customer Relations
Sponsor Relationship Management
Donor Relations
Government Relations
Chapter 15: Legal and Ethical Dimensions of Sport Public Relations
Legal Dimensions of Sport PR
Ethical Dimensions of Sport PR
About the Author :
G. Clayton Stoldt, EdD, is a professor and chair of sport management at Wichita State University in Kansas. He has taught and conducted research in sport public relations since 1998. He was a college sport information director for 10 years and currently maintains involvement in sport PR practice through media service roles such as television time-out coordinator and statistician for televised games.
In addition to the first edition of Sport Public Relations, Stoldt has published six book chapters and 37 articles in academic and professional publications, and he has made several presentations on the subject of sport public relations at various academic and professional conferences. His work as a sport information director has also been recognized in various state and national competitions. Stoldt is a member of the North American Society for Sport Management (NASSM) and the College Sports Information Directors of America.
Stoldt enjoys spending time with his family and friends, attending sporting events, and reading.
Stephen W. Dittmore, PhD, is assistant professor of recreation and sport management at the University of Arkansas in Fayetteville. He also teaches a course in sport media and public relations for Instituto de Empresa in Madrid, Spain.
Dittmore worked for 10 years in sport public relations for the Olympic movement in both the 1996 and 2002 Olympic Games as director for the Salt Lake Olympic Organizing Committee, coordinator for the Atlanta Committee for the Olympic Games, and public relations manager for USA Wrestling. He is on the editorial board for the International Journal of Sport Communication and is a member of the College Sport Research Institute, North American Society for Sport Management (NASSM), Sport Marketing Association, and Sport and Recreation Law Association. In 2011, he was recognized with the Rising Star Award at the University of Arkansas.
Dittmore enjoys traveling with his wife and family and playing sports with his son.
Scott Branvold, EdD, is a professor of sport management at Robert Morris University. He has over 20 years of teaching experience in the sport management field and practical experience in sport information and event management. Branvold earned his doctorate in education from the University of Utah. He is a member of the North American Society for Sport Management (NASSM) and is a faculty athletics representative at Robert Morris University. He has contributed chapters to two publications, written articles for sport marketing and management journals, and given several presentations on topics relating to sports.
