Sport and Public Policy: Social, Political, and Economic Perspectives

Sports figures, events, and organizations affect our society in vast, varied, and sometimes unexpected ways. To gain a broad-based understanding of how sport interfaces with public policy issues, a variety of viewpoints must be considered. Sport and Public Policy: Social, Political, and Economic Perspectives is the only text that examines some of the most compelling policy issues affecting the sports world from an interdisciplinary perspective—including economics, history, urban planning, not-for-profit administration, public health communications, political science, and philosophy. With contributions from a wide range of scholarly disciplines, this contemporary resource enhances traditional conversation and gives readers a fresh outlook on economic and political issues in sport.   Sport and Public Policy presents a contemporary view of how to understand and analyze complex and controversial topics. It begins by examining issues related to professional sports—including the unique nature of American sports leagues, the decisions and conflicts involved in the organization of sports leagues and events, and labor strikes and conflicts. It then examines professional sports, cities, and public finance. Readers are drawn into thought-provoking discussion of issues such as the public investment in sports facilities and recent trends in stadium and arena construction. The book also presents an example of a unique model of not-for-profit community ownership in action, which readers can implement in their own cities.   Sport and Public Policy explores amateur sports by presenting a fresh perspective on the link between sports and society, the dwindling levels of African-American participation in baseball, and whether or not the National Collegiate Athletic Association's actions align with its stated principles and values. It also challenges the reader to think globally through a discussion of how sports affect and are affected by international relations, how a changing world economy is affecting the Olympic games, Major League Baseball's efforts at global expansion, and the effects of global consumer marketing efforts.       The chapters encourage readers to consider their role as participants in sports and use their great power to make individual choices that influence their communities. To enhance the learning experience, Sport and Public Policy offers the following: An application and implementation section in select chapters helps readers understand how to apply the content in their own roles in the sport industry or society. The case studies added to most chapters illustrate how the information and research are being applied in the real world.   Some of the hottest topics in the sports world are covered from a public policy perspective, giving readers a new angle from which to analyze issues now and in the future.       Sport and Public Policy is a timely resource that will be valued by many. Researchers will use it as a springboard for further study of how sport affects our society economically, socially, and politically. Practitioners and anyone else interested in the role of sport in America will find the book creates a critical new awareness of sport's interface with public policy and the potentially far-reaching implicattions of their decisions.   

Table of Contents:
Part I. The Structure of Professional Sports   Chapter 1.Cooperation Amidst Competition: The Nature of Sport Leagues Nathaniel Sampson and Gerard C.S. Mildner Why League Cooperation Is Necessary Downside of Cooperation Organized Baseball: Evolution of a Cartel Antitrust Law Interpretations and Baseball Antitrust and Other Leagues: Are All Sports Equal? Effect of Public Policy on the Balance of Power Future Trends Conclusion   Chapter 2. Beyond the Major Leagues: Lessons from the Organization of International Sports Gerard C.S. Mildner Organization of Soccer, the World Sport Women's Soccer: The Trial of a Single-Entity League Rugby: The Contest over Professionalism, Nations, and Clubs Cricket: The Broadcaster's Leagues Lessons for American Sports Future Trends Conclusion   Chapter 3. Why Professional Athletes Make So Much Money Zenon X. Zygmont The NHL's Missing Season Wage Determination in Professional Sports Free Agency Evaluating Player Productivity Is it Possible to Pay too Much? Future TrendsConclusion   Part II. Professional Sports, Cities, and Public Finance   Chapter 4. Economic Impact of Sport Stadiums, Teams and Events Charles A. Santo Public Cost of Big-Time Sports Economic Magnitude of Sports in Perspective Promoting Sport Investment Through Economic Impact Analysis Sources of Exaggeration in Economic Impact Analysis Ex Post Facto Empirical Evaluations Policy Implications on Predicted Economic Impacts Conclusion   Chapter 5. Cities, Stadiums, and Subsidies: Why Cities Spend So Much on Sports Charles A. Santo Evolution of Major League Sport Facility Development Political Economy of Sport Facility Development Importance of Consumption Benefits Future Trends Conclusion   Chapter 6. Community Ownership of Professional Sport Teams and the Role of Social Entrepreneurship Dorothy Norris-Tirrell and Susan Tomlinson Schmidt Identifying Community Ownership Alternatives Using the Nonprofit-Charitable Purpose Structure: The Memphis Redbirds Baseball Foundation Future Trends Conclusion   Part III. Amateur Athletics, Participation, and Public Health   Chapter 7.Influences of Urban Form on Physical Activity Jennifer Dill and Lynn Weigand Importance and Decline of Physical Activity in the United States How Urban Growth Has Made Us Less Active Public Policies to Increase Physical Activity Do These Strategies Work? Future Trends Conclusion   Chapter 8. MLB's Mixed Messages: African American Participation in Baseball David C. Ogden Myth and Semiotics Analyzing MLB's Messages Moving from Political Speech to Myth Challenging Myth Policy Implications for Myth Making Future Trends Conclusion   Chapter 9.Contradictions and Conflicts: Ethical Dilemmas Inherent in Big-Time College Sports Richard Southall, Mark S. Nagel, John Amis,and  Crystal Southall College Sports Today National Collegiate Athletic Association (NCAA) Corporatization in College Sports Institutional Logics Case Study: 2006 NCAA Men's Basketball Tournament Broadcasts Future Trends Conclusion   Chapter 10. Sport, Doping, and Public Policy Bryan E. Denham Mediated Doping Representations and the Formation of Public Policy Sporting Competition and the Formation of Regulatory Bodies Media Representations, Government Hearings, and Public Policy in the 21st Century Future Trends Conclusion   Part IV. Sports and Globalization   Chapter 11. Political Economy of the Olympic Games Gregory Andranovich, Matthew J. Burbank, and Charles H. Heying Globalization, the New Economy, and Political Economy Political Economy and the Olympic Games Los Angeles: The Market Matters Most Atlanta: The State Matters Most Mexico City: Civil Society Matters Most Future Trends Conclusion   Chapter 12. American Baseball and the Global Labor Market: Resistance and Hegemony in the Caribbean Charles A. Santo Globalization of American Professional Baseball Shared History and Parallel Development of Caribbean Baseball Dominican Dependency, Underdevelopment, and Exploitation Cuban Nationalism and Resistance Movement Along the Spectrum Future Trends Conclusion   Chapter 13. Expanding Global Consumer Market for American Sports: The World Baseball Classic Mark S. Nagel, Matt T. Brown, Dan A. Rascher, and Chad D. McEvoy Baseball's Worldwide Development The Consumption of MLB in the United States The Creation of the World Baseball Classic World Baseball Classic Revenue Sources Future TrendsConclusion  

About the Author :
Charles A. Santo, PhD, is assistant professor of city and regional planning at the University of Memphis in Tennessee. He also serves as coordinator of the Planning Innovations Technology Lab. In addition to having taught courses on sport and public policy, he has published many peer-reviewed articles on the relationship between sport, economic development, and urban public policy. He has been invited to share his research at regional, national, and international conferences. Dr. Santo is a member of the Urban Affairs Association. He earned a PhD in urban studies from PortlandStateUniversity.     Gerard C. S. Mildner, PhD, has been at PortlandStateUniversity since 1991. Currently he is associate professor of urban studies and planning and director of the Center for Real Estate. Dr. Mildner has written extensively about real estate and location within cities. He is the author of several book chapters, including one on baseball and basketball stadium ownership and franchise incentives to relocate. He is a member of the Urban Affairs Association. He earned his PhD in economics from New YorkUniversity.