Managing Your E-commerce Business
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Managing Your E-commerce Business

Managing Your E-commerce Business


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About the Book

What are the keys to a winning e-commerce site? If you re an entrepreneur launching a new venture or you re expanding your brick-and-mortar business to the Web, this book can help you make the right decisions to compete and prosper in the digital marketplace. Packed with new information and best practices, MANAGING YOUR E-COMMERCE BUSINESS, Second Edition, delivers the expert guidance you need to build and run a consumer or business-to-business solution using Microsoft #174; technologies and services. It s a business guide not a technical reference but you ll get conversant enough in the technology to choose the right tools and vendors to support your initiatives.Discover how to: Plan and build your website organizing the structure, content, front end, and back end Understand what kind of operations require a database and transaction-processing system Know what to ask designers, developers, and other contractors before you hire them Learn ways to create a sticky site that helps build sales and keeps customers coming back Apply the online marketing strategies that create a positive brand for your company, products, and services Protect your online content through copyrights, trademarks, and licensing Select the best content-management tools, and budget and allocate resources for ongoing site maintenance Hear why good customer relationships are even more critical online and get the tools and metrics for measuring your site s success

Table of Contents:
Focusing your e-commerce goals Setting up a budget & sticking to it Knowing the legal issues Online branding Customer relationships Leveraging community to boost traffic Organizing your site plan Tackling basic front end technologies Working with web shops Understanding the back end & hosting Keeping content usable Promoting your website Assessing your success


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Product Details
  • ISBN-13: 9780735612754
  • Publisher: Microsoft Press,U.S.
  • Publisher Imprint: Microsoft Press,U.S.
  • Edition: Revised edition
  • Language: English
  • Spine Width: 14 mm
  • Width: 184 mm
  • ISBN-10: 0735612757
  • Publisher Date: 04 May 2001
  • Binding: Paperback
  • Height: 235 mm
  • Returnable: N
  • Weight: 885 gr


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