Total Focus

A former Navy SEAL sniper turned media CEO and New York Times bestselling author teaches business leaders how to make the best decisions under pressure. Webb learned all about performing while experiencing heart-pounding stress during his four deployments as a Navy SEAL sniper in the Middle East, Afghanistan, and Africa. After returning to civilian life, he started his first business venture-and failed miserably. He realized that his big mistake was neglecting to apply what he already knew about focus under pressure. By drawing on the lessons of his SEAL training and early business struggles, Webb went on to build a second business, a media network called Hurricane, which today has an audience of millions and a valuation close to $100 million. Now Webb deconstructs the decision-making DNA of the most effective snipers, and shows you how to develop the same mental acuity in civilian life. His stories range from his own experiences to those of other Special Operations warriors and great entrepreneurs, like Solomon Choi of 16 Handles, Matt Meeker of BarkBox, and Betsy Morgan of The Huffington Post and TheBlaze. They illustrate seven hard-won principles of decision-making-- Laser focus is not the same thing as tunnel vision. You need total situational awareness to stay out of danger and adapt to changing circumstances.- Once the first shot is fired, nothing goes according to plan anyway, so don't get stuck in the trap of over-analysis. The key is to act decisively and adapt on the fly.- Instead of avoiding difficult experiences, "embrace the suck" and understand that pain is temporary and learning is priceless. Facing challenging obstacles forces you to develop the skills you need to achieve your goals. By following in the path of a generation of legendary snipers, you?ll find the clarity of mind you need to make key decisions and accomplish your mission, whatever it takes.

About the Author :
Brandon Webb is a former U.S. Navy SEAL sniper, entrepreneur, and CEO of Hurricane Group, Inc., the largest online military content network. He served four deployments to the Middle East, Africa, and Afghanistan and was a course master at the SEAL sniper school (graduating snipers such as Chris Kyle and Marcus Luttrell) before leaving the service and eventually starting his own digital media company. He is the author of the New York Times bestseller The Red Circle and Among Heroes, among other books. John David Mann is Webb's coauthor on The Red Circle and Among Heroes, as well as the national bestseller The Go-Giver with Bob Burg.

Review :
"What an incredible ride! Watching as a former Navy SEAL sniper approaches the challenges and complexities in growing from start-up to $100 million-plus in five short years is a master class in business and leadership."
--David Bach, author of The Automatic Millionaire and Start Late, Finish Rich

"What do the training, leadership, and entrepreneurial skills of a Navy SEAL have to with running a successful business? As it turns out, just about everything. And you won't find a better guide and mentor than Brandon Webb, former Navy SEAL sniper turned hugely successful CEO. In Total Focus, Webb and Mann provide a game plan based on the mind-set and skill sets that will result in a business that you're passionate about, that is lucrative, and that provides extreme value to those you serve."
--Bob Burg, coauthor of The Go-Giver and author of Adversaries into Allies

"The most engaging, exciting business book you'll ever read."
--Marshall Goldsmith, author of Triggers and What Got You Here Won't Get You There; Thinkers50 #1 Most Influential Leadership Thinker in the World

"Brandon Webb's transition from Navy SEAL to CEO provides inspiring insights on how leaders lead. Reading this book challenged me to raise my own personal leadership bar!"
--David Novak, author of Taking People with You

"Brandon has done a spectacular job at paying forward proven principles that will help you achieve greatness in your personal and professional lives. I highly recommend this book!"
--Jairek Robbins, performance coach; author of Live It!; recipient of the Congressional Award Gold Medal

"Brandon has done a spectacular job at paying forward proven principles that will help you achieve greatness in your personal and professional lives. I highly recommend this book!"
--Jairek Robbins, performance coach; author of Live It!; recipient of the Congressional Award Gold Medal