Retailing for the 21st Century: Creating Great Brand Experiences for Customers(Tup Textbooks)

The dynamic world of retailing in the 21st century takes us on an exciting and enjoyable journey. But while travel is said to broaden the mind, the modern retailing world continues to change dramatically and irrevocably before our eyes. The 21st century presents an expanding scope of retailing possibilities, including online stores, pop-up shops, the revitalization of shopping malls and department stores, an extensive use of flagships stores, and more professional not-for-profit retailing and internationalization, as well as the continued reinvigoration of physical - that is, bricks and mortar - stores. Retailers not only compete for customers but also for suppliers to help create a differentiated offer and to build a unique retailer (corporate) brand. The best way for retailers to succeed in such turbulent times is to create great experiences for their customers through sharper, more purposeful retail strategies underpinned by retailer branding and innovation. Retailing for the 21st Century: Creating Great Brand Experiences for Customers emphasises the relevance of branding and innovation to firms anywhere in the retail supply chain. The challenge is to add value at every stage. All current and future retailers need to treat the new retailing environment as one of excitement and opportunity rather than one of despair. And this book offers support to help retailers meet these new challenges.

About the Author :
Dale Miller has an international reputation anchored particularly in retail innovation and branding, retail history, and archival research. Her extensive work covers Australian and international research, consultancies, postgraduate and undergraduate teaching, and the supervision of research higher degrees. She has designed and delivered courses in retail branding and innovation, retail marketing, shopping mall marketing and management, e-retailing, green marketing, and marketing channels and retail supply chains. Dale's research focuses on retail and distribution innovation and branding, cross-cultural retailing, shopping mall branding, branding communities, city branding and retail business history. She has been published in various international scholarly journals, and has authored and co-authored a number of books on retailing. She has also been a Visiting Research Fellow at the University of Western Ontario in Canada, and at the University of Hertfordshire in the UK. Bill Merrilees has an international reputation for his marketing and retailing research and expertise. His research interests embrace branding and innovation, retailing and e-retailing, shopping mall branding, interactive branding, city branding, marketing theory, and marketing strategy. He publishes very widely in international scholarly journals, and has published a number of books, research monographs, cases studies and book chapters. Bill's work has been recognised with various awards for research excellence. He has also been Visiting Professor of Marketing in the De Groote School of Business at McMaster University in Ontario, Canada, and at the University of Hertfordshire in the UK.