Jacaranda Business Studies in Action HSC, 6e eBookPLUS & Print + studyON HSC Business Studies 2e (Book Code): (Business Studies in Action Series)

Table of Contents:
How to use this book viii About eBookPLUS and studyON x ICT activities xi About the authors xii Acknowledgements xiii Topic 1 Operations 2 1 Role of operations management 4 1.1 Introduction 4 1.2 Strategic role of operations management 8 1.3 Goods and/or services in different industries 15 1.4 Interdependence with other key business functions 18 2 Influences on operations management 24 2.1 Introduction 24 2.2 Main influences on operations management 24 2.3 Corporate social responsibility 36 3 Operations processes 44 3.1 Introduction 44 3.2 Inputs 45 3.3 Transformation processes 51 3.4 Outputs 70 4 Operations strategies 74 4.1 Introduction 74 4.2 Performance objectives 75 4.3 New product or service design and development 81 4.4 Supply chain management 84 4.5 Outsourcing — advantages and disadvantages 91 4.6 Technology — leading edge, established 96 4.7 Inventory management 98 4.8 Quality management 102 4.9 Overcoming resistance to change 107 4.10 Global factors 112 Topic 2 Marketing 120 5 Role of marketing 122 5.1 Introduction 122 5.2 What is marketing? 124 5.3 Strategic role of marketing goods and services 125 5.4 Interdependence with other key business functions 128 5.5 Production, selling, marketing approaches 129 5.6 Types of markets 136 6 Influences on marketing 142 6.1 Introduction 142 6.2 Factors influencing customer choice 142 6.3 Consumer laws 149 6.4 Ethical influences 158 7 Marketing process 170 7.1 Introduction 170 7.2 Situational analysis — SWOT analysis and product life cycle 171 7.3 Market research 176 7.4 Establishing market objectives 183 7.5 Identifying target markets 187 7.6 Developing marketing strategies 190 7.7 Implementation, monitoring and controlling 193 8 Marketing strategies 200 8.1 Introduction 200 8.2 Market segmentation 201 8.3 Product/service differentiation and positioning 205 8.4 Products — goods and/or services 210 8.5 Price and pricing methods 218 8.6 Promotion 224 8.7 Place/distribution 236 8.8 People, processes and physical evidence 241 8.9 E-marketing 245 8.10 Global marketing 252 Topic 3 Finance 260 9 Role of financial management 262 9.1 Introduction 262 9.2 Strategic role of financial management 262 9.3 Objectives of financial management 264 9.4 Interdependence with other key business functions 267 10 Influences on financial management 270 10.1 Introduction 270 10.2 Sources of finance — internal and external 270 10.3 Financial institutions 281 10.4 Influence of government 286 10.5 Global market influences 287 11 Processes of financial management 292 11.1 Introduction 292 11.2 Planning and implementing 292 11.3 Debt and equity financing 299 11.4 Matching the terms and sources of finance to business purpose 302 11.5 Monitoring and controlling 304 11.6 Calculating financial ratios and strategies to improve performance 314 11.7 Identifying the limitations of financial reporting 329 11.8 Ethical issues related to financial reports 332 12 Financial management strategies 338 12.1 Introduction 338 12.2 Cash flow management 338 12.3 Working capital (liquidity) management 341 12.4 Profitability management 352 12.5 Global financial management 357 Topic 4 Human Resources 370 13 Role of human resource management 372 13.1 Introduction 372 13.2 The strategic role of human resource management 372 13.3 Interdependence with other key business functions 373 13.4 Outsourcing 376 14 Key influences on human resource management 384 14.1 Stakeholders in the human resource management process 384 14.2 Legal influences — the current legal framework 395 14.3 Economic influences 425 14.4 Technological influences 427 14.5 Social influences 427 14.6 Ethics and corporate social responsibility 430 15 Processes of human resource management 438 15.1 Introduction 438 15.2 Acquisition 439 15.3 Development 440 15.4 Maintenance 447 15.5 Separation 455 16 Strategies in human resource management 460 16.1 Introduction 460 16.2 Leadership styles 460 16.3 Job design — general or specific tasks 463 16.4 Recruitment — internal or external, general or specific skills 465 16.5 Training and development: current or future skills 472 16.6 Performance management — developmental or administrative 473 16.7 Rewards — monetary and non-monetary, individual or group, performance pay 476 16.8 Global strategies: costs, skills, supply 481 16.9 Workplace disputes 484 17 Effectiveness of human resource management 494 17.1 Introduction 494 17.2 Indicators 495 Appendix 517 Glossary 522 Index 535