Readings in Buyer Behaviour
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Readings in Buyer Behaviour

Readings in Buyer Behaviour


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About the Book

Table of Contents:
Note: Each Chapter begins with an Introduction. 1. Introduction To Buyer Behaviour. 1.1 Oakley, Answers for Doubting Consumers. 1.2 Bunn, Tradition versus a New Definition. 1.3 James, Knowledge is the New Wealth, But How Many Know That? 1.4 McIntyre, Consumer Campaign Research Inadequate. 2. Perception Introduction. 2.1 Nankarrow, R Toys Us? 2.2 Macken, The Great Escape: Why We are Losing Touch with Reality? 2.3 Hine, Why We Buy: The Silent Persuasion of Boxes, Bottles and Tubes. 2.4 The Sunday Telegraph, Shoppers Swayed by Music. 3. Brands Introduction. 3.1 Mitchell, Australians Slow to Embrace Generic Brands. 3.2 Fine, Measuring Brand Equity. 3.3 Fyfe, Frequent Flyers Point out a New Trend in Spending. 3.4 Fox, Points of Departure at Fly Buys. 4. Attitudes. 4.1 Shoebridge, The Plot to Get Us Drinking Cranberry Juice Succeeds, Despite Everything. 4.2 Dusevic, The Lost Weekend. 4.3 Betts, Mcgoldrick, Consumer Behaviour and the Retail Sales; Modelling the Development of an Attitude Problem. 4.4 Shoebridge, A Premise That is Hard to Swallow. 5. Segmentation. 5.1 Jones, Material Girl Steps Aside for Millennium Woman. 5.2 Carruthers, Man's Final Frontier... The Shops. 5.3 Carr, Mindset Over Matter: The Expanding Research Field. 5.4 Lee, Affluent Households: The AB Bonus Group. 5.5 Gowan, The Active Element. 6. Roles and Influences. 6.1 Haynes, Burts, Dukes and Cloud, Consumer Socialisation of Preschoolers and Kindergarteners as Related to Clothing Consumption. 6.2 Marris and Langford, No Cause for Alarm. 6.3 Schoenbachler and Whittler, Adolescent Processing of Social and Physical Threat Communications. 6.4 Hall, Fashion Hits Junkie Look Chapter. 7. Social Class Structure Introduction. 7.1 Mcgregor, The Class Divide. 7.2 Cheeseman, Doolan and Newton, Satisfying the Tastes of Thailand, Taiwan. 7.3 Elegant, Cohen, Gilley, Lee and Hiebert, Rock Solid. 7.4 Martenson, Is Standardisation of Marketing Feasible in Culture-Bound Industries? A European Case Study. 8. Australian Demographics Introduction. 8.1 Gunn, Land of Coast Huggers Heads North and West. 8.2 Ferrari, Living Longer Takes its Toll. 8.3 Eccleston, Perfect State is All in the Mind. 8.4 Ryan, Empty Nesters. 9. Product Management. 9.1 Jones, Kraft Peanuts Past the Crunch. 9.2 Lester, They Must be Nuts. 9.3 Ewing, Supermarkets Remove Biscuits from Sale. 9.4 Parsons, Industry Alarm at Arnott's Fallout. 10. Services Buyer Behaviour. 10.1 Gabbott, Don't Just Sit There-Stand Up and Talk to Me! 10.2 Gronroos, Relationship Marketing: The Strategy Continuum. 10.3 Nancarrow, Variety Cuts Animals Magnetism. 10.4 Alcorn, The New Force at the Y. 11. Organisational Buyer Behaviour. 11.1 Lyons, Peter Ryan Tames the Dragon's Advances. 11.2 Cottier, The Secrets of Marketing Consumer and Business Products. 11.3 File, Cermak and Prince, Word of Mouth Effects in Professional in Services Buyer Behaviour.


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Product Details
  • ISBN-13: 9780724801220
  • Publisher: Pearson Education Australia
  • Publisher Imprint: Prentice-Hall (Australia)
  • Language: English
  • Weight: 566 gr
  • ISBN-10: 0724801227
  • Publisher Date: 04 Oct 1999
  • Binding: Paperback
  • Spine Width: 14 mm
  • Width: 247 mm


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