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Intertextuality and the Media

Intertextuality and the Media


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About the Book

This book analyses how racism and anti-racism affects Black British middle-class cultural consumption. In doing so, it challenges the dominant understanding of British middle-class identity and culture as being ‘beyond race’.

Paying attention to the relationship between cultural capital and cultural repertoires, Meghji argues that there are three modes of black middle-class identity: strategic assimilation, ethnoracial autonomous, and class-minded. Individuals within each of these identity modes use specific cultural repertoires to organise their cultural consumption. Those employing strategic assimilation draw on repertoires of code-switching and cultural equity, consuming traditional middle-class culture to maintain equality with the white middle-class in levels of cultural capital. Ethnoracial autonomous individuals draw on repertoires of ‘browning’ and Afro-centrism, self-selecting traditional middle-class cultural pursuits they decode as ‘Eurocentric’ while showing a preference for cultural forms that uplift black diasporic histories and cultures. Lastly, class-minded individuals draw on repertoires of post-racialism and de-racialisation, polarising between ‘Black’ and middle-class cultural forms. Black middle class Britannia examines how such individuals display an unequivocal preference for the latter, lambasting other black people who avoid middle-class culture as being culturally myopic or culturally uncultivated.



Table of Contents:
The media and their audience - intertextuality as paradigm; "strong words softly spoken" - advertising and the intertextual construction of 'Irishness'; "Spitting Image" - TV genre and intertextuality; viewers' worlds - image, music, text and the "Rock and Roll Years"; intertextuality and the discursive construction of knowledge; intertextuality and situative contexts in game shows - the case of "Wheel of Fortune"; creator spiritus: - virtual texts in everyday life; text as the punctuation of semiosis.


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Product Details
  • ISBN-13: 9780719047138
  • Publisher: Manchester University Press
  • Publisher Imprint: Manchester University Press
  • Height: 216 mm
  • No of Pages: 168
  • Width: 138 mm
  • ISBN-10: 0719047137
  • Publisher Date: 30 Nov 2000
  • Binding: Paperback
  • Language: English
  • Returnable: N


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