Rewind
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Rewind: Forty Years of Design and Advertising

Rewind: Forty Years of Design and Advertising


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About the Book

Rewind charts the history of design and advertising over the last 40 years. Drawing on the extensive archives of the London-based organization, Design and Art Direction (D&AD) - one of the world's leading bodies representing the creative industries of design and advertising - it covers a broad range of design disciplines, including graphic design, TV, press and poster advertising, product design, new media and retail packaging. A wide-ranging essay sets out the historical framework and describes the main developments in design and advertising since the 1960s. A selection of eclectic case studies illustrates key moments in design history. Different leading practitioners have each contributed texts to different decades from different angles, providing unique personal insights into the design and advertising of that era.

Table of Contents:
Foreword by Michael Johnson - Introduction by the editors - The 1960s: introduction by Alan Fletcher; essay by Graham Vickers - The 1970s: introduction by John Webster; essay by Graham Vickers - The 1980s: introduction by Peter York; essay by Jeremy Myerson - The 1990s: introduction by Richard Seymour; essay by Jeremy Myerson - 200 and beyond: introduction by Jeremy Bullmore; essay by Jeremy Myerson - Cover Story: The D&AD Annuals - Project Credits - Index - Acknowledgements

About the Author :
Jeremy Myerson is a writer and editor. He co-founded Design Week and is currently Co-Director of the Helen Hamlyn Research Centre at the Royal College of Art, London. Graham Vickers is a freelance journalist and author. He contributes to Creative Review and regularly writes for a number of trade publications and his books include Style in Product Design and Key Moments in Architecture: The Evolution of the City.

Review :
'For anyone with an interest in the development of visual communication in Britain, this book is unmissable. There is, to date, no history of British graphic design, so any volume that dusts off so much fine work from the archive is bound to have great inspirational value.' Eye, 2003 UK 'A fascinating read for anyone interested in design, popular culture - or life - in the past three decades.' Sunday Business Post, 2002, Ireland 'Creative Review in style, War and Peace in bulk. - If you don't get this for Christmas, you've haven't been good.' MacUser, 2002, UK 'Let's face, D&AD is the best art we have.' Stephen Bayley, The Independent, 2002 UK 'A great gift for the design fan in your life.' Time Out, 2002 UK


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Product Details
  • ISBN-13: 9780714842714
  • Publisher: Phaidon Press Ltd
  • Publisher Imprint: Phaidon Press Ltd
  • Height: 290 mm
  • No of Pages: 512
  • Returnable: Y
  • Returnable: Y
  • Sub Title: Forty Years of Design and Advertising
  • Width: 250 mm
  • ISBN-10: 0714842710
  • Publisher Date: 05 Nov 2002
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Returnable: Y
  • Returnable: Y
  • Weight: 3620 gr


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