The Change Function
Home > Business and Economics > Industry and industrial studies > Manufacturing industries > The Change Function: Why Some Technologies Take Off and Others Crash and Burn
The Change Function: Why Some Technologies Take Off and Others Crash and Burn

The Change Function: Why Some Technologies Take Off and Others Crash and Burn


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

After years of studying countless winners and losers, the author has come up with a simple idea that explains why some technologies-DVD players, iPods-become huge hits while others-video phones-crash and burn. His big idea is that people are only willing to change when the 'pain' of their current situation outweighs the perceived pain of trying something new. In other words, technology demands a change in habits. This simple fact is the main cause of failure for many fabulous inventions. Many companies fall for their own hype and believe that if they build something better, people will automatically beat a path to their door. This is not necessarily the case; as Coburn shows, most potential users are afraid of new technologies and need a really great reason to change. The Change Function looks at this trend across many industry sectors, from computers to mobile phone and digital TV recorders, and is invaluable for anyone who creates, invests in, or is interested in, new technologies. '...every page is a tug at your lapels to see things his way. The world would be a better place if we did.' Wall Street Journal

About the Author :
Pip Coburn became famous for writing some of the liveliest reports onWall Street. He quoted everyone from Machiavelli to HAL, Anais Nin toYoda, Einstein to Gandhi. But along with quirky writing, heconsistently delivered sharp insights into technology trends and helpedinvestors pick stocks with long-term potential.

Review :
'Every page is a tug at your lapels to see things his way. The world would be a better place if we did.' Wall Street Journal 'The book gives a common-sense rundown of the reasons why some ideas do not take off and will be salutary reading for those who believe that the IT workd does not follow the normal rules of business and industry.' Professional Manager (July 2007)


Best Sellers


Product Details
  • ISBN-13: 9780713682076
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: A & C Black Publishers Ltd
  • Height: 234 mm
  • Spine Width: 17 mm
  • Weight: 350 gr
  • ISBN-10: 0713682078
  • Publisher Date: 16 Feb 2007
  • Binding: Paperback
  • Language: English
  • Sub Title: Why Some Technologies Take Off and Others Crash and Burn
  • Width: 153 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
The Change Function: Why Some Technologies Take Off and Others Crash and Burn
Bloomsbury Publishing PLC -
The Change Function: Why Some Technologies Take Off and Others Crash and Burn
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

The Change Function: Why Some Technologies Take Off and Others Crash and Burn

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!