Building Brandwidth
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Home > Business and Economics > Business and Management > Sales and marketing > Building Brandwidth: Closing the Sale Online
Building Brandwidth: Closing the Sale Online

Building Brandwidth: Closing the Sale Online


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About the Book

Now, the world's most famous marketer, Sergio Zyman, and his partner, Scott Miller, present a brilliant and irascible take on e-marketing as it really is, and how it's supposed to be. Too many Internet start-ups are betting on irreverent advertising and in-jokes to do magic -- to create instant brand awareness, build traffic, develop commerce, create buzz, and rise to the top. But irreverent too often means irrelevant. And meanwhile, sales stagnate -- or nosedive. And, since the Internet bubble has now burst, Web companies live by the law-of-the-jungle rules of ALL companies. Building Brandwidth is the user's manual for anyone doing business on the Internet. This indispensable guide to making money and coming out on top will help you close the sale online in these fast-moving, make-or-break times when every e-commerce venture is desperately fighting to stay afloat. Read by Scott Miller with an introduction by Sergio Zyman

About the Author :
Sergio Zyman was formerly the chief marketing officer at The Coca-Cola Company. As principal of Z, a new consulting company, he has worked with such companies as Microsoft, 7-Eleven, Miller Brewing Company, and Campbells. A highly sought-after speaker, he frequently travels the world to speak to large audiences and has been featured in such publications as the Wall Street Journal, the New York Times, and Fortune. He lives in Atlanta, Georgia. Scott Miller is founder of the Sawyer-Miller Group, the largest and most successful political consultancy worldwide. Sergio Zyman was formerly the chief marketing officer at The Coca-Cola Company. As principal of Z, a new consulting company, he has worked with such companies as Microsoft, 7-Eleven, Miller Brewing Company, and Campbells. A highly sought-after speaker, he frequently travels the world to speak to large audiences and has been featured in such publications as the Wall Street Journal, the New York Times, and Fortune. He lives in Atlanta, Georgia.

Review :
"This book can make the difference between tragedy or triumph in the eCommerce era."-- Warren Bennis, Distinguished Professor of Business Administration, Marshall School of Business, University of Southern California""Building Brandwidth makes clear that facts always survive fads. Fact one - There's only one economy. Fact two - Brands must be nurtured, refreshed, marketed and properly sold, whether in stores or on the Net."-- Donald R. Keough, Chairman of the Board, Allen & Company"Zyman and Miller are the evangelists of marketing as serious business. This book will teach serious business people the important science of building successful brands."-- Peter Ueberroth"Business worldwide is going through an enormous and exciting transformation fueled by the Internet. "Building Brandwidth will teach you how to transform your marketing and brand power."-- Walter Buckley, President and CEO, Internet Capital Group"At the mention of the word brand, too many e-business executives take leave of their judgment and endorse hugely expensive ad campaigns that leave their coffers dry and their reputations all wet. Now Sergio has come along with astrong dose of common sense, mixed with a lively wit, to drive things back on course. All I can say is, it's about time!"- Geoffrey Moore, author of "Crossing the Chasm""Zyman preaches...with gusto and solid advice based on long experience...Readers should not dismiss...his book is solid gold.: -- "Publishers Weekly


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Product Details
  • ISBN-13: 9780694524105
  • Publisher: HarperAudio
  • Publisher Imprint: HarperAudio
  • Edition: Abridged edition
  • Language: English
  • Spine Width: 21 mm
  • Weight: 91 gr
  • ISBN-10: 0694524107
  • Publisher Date: 24 Oct 2000
  • Binding: Audio cassette
  • Height: 179 mm
  • Returnable: N
  • Sub Title: Closing the Sale Online
  • Width: 112 mm


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