Conquer Change & Win: An easy-to-read, fun book about the serious subject of change.

What we are talking about is understanding the risk of change. Why is it so important that we know about and understand change? We humans, and there are no exceptions, are constantly involved in change. Change never stops. It is always constantly going on in us and around us. The truly successful men and women of the world have a good understanding of change and how you can manipulate change to your advantage. You cannot stop it, but you can control most change. Are you in a personal or business rut? In a rut, you have no control where that rut will take you. You have lost your freedom to act. To not change is to lose control of your future. To be in a rut is losing your freedom to control your life, business or both. Laurence J. Peter states that "A rut is a grave with the ends knocked out." He is talking about life without understanding the importance of the affects that change has on all humans. Mark Twain put it his way "Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did do. So, throw off the bowlines. Sail away from the safe harbor." Many good people refuse to accept the risk and uncertainty that change always brings with it. They stay in a self-imposed rut. They force themselves to live in a stagnant prison of their own making. They have part of it right. There can be some security in a prison. I would name that prison Opportunity Lost. When it comes to change we really only have two choices. One is to embrace change with gusto. The second is to stay in a rut by refusing to admit that all change is constant, live in denial and because they made a bad choice end up losing their freedom to act. The solution is to simply agree to devote time and effort to understanding change and how it makes us feel. Someone said, "Life isn't about how to survive the storm, but how to dance in the rain". I believe the happiest and most successful people do not necessarily have the best of everything; they just make the best of everything they have. Choose Change. It is the path to true happiness and business success. You and I are always undergoing continuous change intended or not. The exciting truth is the more we know about change, both positive and negative change, the more we can profit from change. If you want a more enjoyable and profitable personal and business life, you must have a solid understanding of what change is and how it makes us and the people we deal with feel. In other words, understanding change and how it makes all people feel will put you in a winning position in your life and your business.

About the Author :
Ralph Masengill is one of the original change agents in the United States. Before the quality movement came into vogue, he and his associates were presenting seminars and papers to senior management across the nation on quality and change. He and his team were pointing out that until a business, a team, or a person is willing to understand and submit to positive change, effective quality improvement and substantial profit enhancement were not probable. He teaches us how understanding change is a positive way to enhance our personal joy, peace and happiness. Masengill and his associates have always worked from the industry or business side of marketing. Masengill has also worked closely with numerous colleges and universities, helping them satisfy their special needs, and he is considered an expert at improving communication between the private "for-profit" sector and academia. As an entrepreneur, Ralph has the business expertise, knowledge and marketing background to understand how companies work from within. He has the wisdom of one who has made the journey of sustained success himself. And he has an ethics-based philosophy of helping others and the community around him Ralph's life story is one of personal challenge, tragedy, and triumph. His professional career has been defined by great success in both the private and public sectors. He brings to the table forty years of professional business experience. His company Masengill Marketing Associates has won over 850 national and regional advertising and marketing awards. He is a dedicated leader who truly enjoys working with people. He is easy to get to know and an excellent listener. Ralph is a graduate of the University of Tennessee and his post graduate work includes the Dr. Edwards Deming course on quality and quality management. He does not understand second place. Ralph is an advisor, coach, marketing expert, business consultant and public relations strategist. Many words could be used to describe Ralph Masengill, but he prefers to be called "friend," a title he fully expects to earn daily. He is an expert at showing us how to enhance our personal happiness through understanding how positive change works. He and his wife Dianne live near the Great Smoky Mountains in East Tennessee. They have four grown children two dogs, Charlie and Beau along with one cat, Bandit. He enjoys wood working (He has a complete shop in his home), sailing, oil painting and working with his favorite charities. www.masengill.com