Studies in Public Opinion: Attitudes, Nonattitudes, Measurement Error, and Change

In democratic societies, opinion polls play a vital role. But it has been demonstrated that many people do not have an opinion about major issues - the "nonattitudes" problem. Also, the framing of questions in different ways can generate very different estimates of public opinion - the "framing" effect. Both dilemmas raise questions about the competence of ordinary citizens to play the role a democratic society ostensibly expects of them. Although the impact of some factors is well established, particularly political information and sophistication, much is yet to be understood. Building on and reaching beyond themes in the work of Philip Converse, one of the pioneers in the study of public opinion, "Studies in Public Opinion" brings together a group of leading American and European social scientists to explore a number of new factors, with a particular emphasis on the structure of political choices. In twelve chapters that reflect different perspectives on how people form political opinions and how these opinions are manipulated, this book offers an unparalleled view of the state-of-the-art research on these important questions as it has developed on two continents. The contributors include Matthew K. Berent, Jaak Billiet, George Y. Bizer, Paul R. Brewer, John Bullock, Danielle Butschi, Michael Guge, Hanspeter Kriesi, Jon A. Krosnick, Milton Lodge, Michael F. Meffert, Peter Neijens, Willem E. Saris, Paul M. Sniderman, Marco R. Steenbergen, Marc Swyngedouw, Sean M. Theriault, William van der Veld, Penny S. Visser, Hans Waege, and John Zaller.

About the Author :
Willem E. Saris is Professor of Political Science at the University of Amsterdam and also teaches at the ESADE business school of Universitat Ramon Llull, Barcelona. Paul M. Sniderman is Fairleigh S. Dickinson Jr. Professor of Public Policy and Professor of Political Science at Stanford University. He is the coauthor of "Black Pride and Black Prejudice" (Princeton).

Review :
"Addressing an extremely important topic, this book can generate a new level of understanding about response instability and, more generally, the role of low information voters in democratic governance. It goes a long way to getting us out of a rut in which we have been stuck for a long time.... The editors have done a very good job of pulling together some state of the art scholarship on the topic." - Peter Nardulli, University of Illinois; "This collection is distinguished by the quality of the individual essays and the unity of the themes. Questions of non-attitudes and the effects of political sophistication are central to political psychology, and so no one in the field should miss this book." - Robert Jervis, Columbia University, author of System Effects: Complexity in Political and Social Life"