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Home > Society and Social Sciences > Society and culture: general > Cultural and media studies > Cultural studies > Creative Destruction: How Globalization Is Changing the World's Cultures
Creative Destruction: How Globalization Is Changing the World's Cultures

Creative Destruction: How Globalization Is Changing the World's Cultures


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About the Book

A Frenchman rents a Hollywood movie. A Thai schoolgirl mimics Madonna. Saddam Hussein chooses Frank Sinatra's "My Way" as the theme song for his 54th birthday. It is a commonplace that globalization is subverting local culture. But is it helping as much as it hurts? In this treatment of the issue, Tyler Cowen makes a case for a more sympathetic understanding of cross-cultural trade. The book brings not stale suppositions but an economist's eye to bear on an age-old question: are market exchange and aesthetic quality friends or foes? On the whole, argues Cowen, they are friends. Cultural "destruction" breeds not artistic demise but diversity. Through an array of colourful examples from the areas where globalization's critics have been most vocal, Cowen asks what happens when cultures collide through trade, whether technology destroys native arts, why (and whether) Hollywood movies rule the world, whether "globalized" culture is dumbing down societies everywhere, and if national cultures matter at all. Scrutinizing such manifestations of "indigenous" culture as the steel band ensembles of Trinidad, Indian handweaving, and music from Zaire, Cowen finds that they are more vibrant than ever - thanks largely to cross-cultural trade. For all the pressures that market forces exert on individual cultures, diversity typically increases within society, even when cultures become more like each other. Trade enhances the range of individual choice, yielding forms of expression within cultures that flower as never before. While some see cultural decline as a half-empty glass, Cowen sees it as a glass half-full with the stirrings of cultural brilliance.



About the Author :
Tyler Cowen is Professor of Economics at George Mason University, where he directs the Mercatus Center and the James M. Buchanan Center for Political Economy. His books include What Price Fame?, In Praise of Commercial Culture, and Risk and Business Cycles.

Review :
"Tyler Cowen is an economist who knows which rap artists are the best, what kind of Persian rug from which period is the best, which period of French cinema is the best, and what kind of Afropop is best. But he also has explanations for why they are the best, explanations that draw upon concepts from economics and other social sciences." - Michael Suk-Young Chwe, University of California, Los Angeles, author of Rational Ritual; "Reading this book was a joy. The number of new books on globalization is large. But Creative Destruction adds a unique perspective. It constructs a largely economic case for optimism, the idea that globalization is not necessarily in conflict with cultural diversity but that it might promote, revive, and broaden traditional cultures." - Timur Kuran, University of Southern California, author of Private Truths, Public Lies


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Product Details
  • ISBN-13: 9780691090160
  • Publisher: Princeton University Press
  • Publisher Imprint: Princeton University Press
  • Height: 235 mm
  • No of Pages: 192
  • Sub Title: How Globalization Is Changing the World's Cultures
  • Width: 152 mm
  • ISBN-10: 0691090165
  • Publisher Date: 13 Oct 2002
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Weight: 454 gr


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