The Power of Product Platforms
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The Power of Product Platforms: Creating and Sustaining Robust Corporations

The Power of Product Platforms: Creating and Sustaining Robust Corporations


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About the Book

Drawing on in-depth case examples from Black & Decker, Hewlett-Packard, and others, this guide demonstrates how to build entire families of products from a single "platform" of common product structures, technologies, and automated product processes. This guide explains how this strategy spearheads a more advanced, second-generation product platform.

Review :
Joel S. Birnbaum Senior Vice President or Research and Development, Hewlett-Packard Comapany An unusually clear assessment of the difficulties of product development at today's frenetic pace, where rapid changes in technology wreak havoc on companies who do not adjust rapidly to new customer needs and competitive threats. The authors provide a comprehensive and pragmatic prescription that will help both technologists and business people improve competitiveness. Donald N. FreyProfessor of Industrial Engineering and Management Sciences, Northwestern University; Former Ceo, Bell & Howell Francis P. LucierFormer Chairman and CEO, Black & Decker A must read for the CEO who wants to do better. This book provides a pragmatic track for product planning that pays off. Frank MerlottiFormer CEO, Steelcase The most comprehensive and understandable work published to date on product development. The case studies not only help to explain the process, but emphasize the need to embrace this concept...now! Joel S. BirnbaumSenior Vice President or Research and Development, Hewlett-Packard Comapany An unusually clear assessment of the difficulties of product development at today's frenetic pace, where rapid changes in technology wreak havoc on companies who do not adjust rapidly to new customer needs and competitive threats. The authors provide a comprehensive and pragmatic prescription that will help both technologists and business people improve competitiveness. Paul C MuggeDirector of Development Reengineering, IBM Corporation A must for any company that wants to be truly effective with its Reengineering and Development investments. There is no greater return than derivative products generated from a well thought out platform strategy. Meyer and Lehnerd not only explain how to do this, but they provide excellent case studies across multiple industries. Richard J. EganChariman of the Board, EMC Corporation The 'It's the Products, Stupid' signs which hang on EMC Corporation conference room and office walls demonstrate that we believe in the premise the authors have established so well in "The Power of Product Platforms." I hope every American businessman (except my competitors) reads and understands their message. Sir Christopher LewintonChairman, TI Group PLC.


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Product Details
  • ISBN-13: 9780684825809
  • Binding: Hardback
  • Language: English
  • Sub Title: Creating and Sustaining Robust Corporations
  • Width: 160 mm
  • ISBN-10: 0684825805
  • Height: 240 mm
  • Returnable: N
  • Weight: 550 gr


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