The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors, taking into account the COVID-19 impacts, as well as key global trends around sustainability, wellbeing, and to reflect current important issues. Learners are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated; representing cognitive, emotional, behavioural and cultural schools of thought throughout the book. The authors have taken advantage of today's global community, blending local, national and international experiences and knowledge to create a comprehensive guide of consumer behaviour.
By being digital only, this title offers something unique to the market as it puts digital learning and instructional design at the forefront: by considering learner outcomes and in what way they can best learn that concept with the advantages of digital, there is a balance of text, media and interactivity, whilst maintaining all the rigour to ensure students have the depth and breadth of knowledge. This creates an environment where students can have a more engaging, interactive experience, as well as learn in a way that works best for them.
Table of Contents:
- Section 1 Foundations of consumer behaviour
- 1 Buying, having and being
- 2 Consumption and social well-being
- Section 2 Consumers' hearts and minds
- 3 Perception
- 4 Learning and memory
- 5 Personality
- 6 Motivation and values
- 7 The Self: mind, gender and body
- Section 3 Consumers' decisions and choices
- 8 Attitudes and attitude change
- 9 Individual decision making
- 10 Buying
- Section 4 Consumers in their social and cultural settings
- 11 Group and social influence
- 12 Subcultures: ethnicity, religion and age
- 13 Subcultures: lifestyle, income and social class
- 14 The culture of consumption
- Appendix
- Glossary
- Index
About the Author :
Michael R Solomon, PhD, is Professor of Marketing in the Haub School of Business at Saint Joseph's University in Philadelphia. Before joining the Saint Joseph's faculty in the fall of 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University; and before moving to Auburn in 1995, he was chair of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Professor Solomon began his academic career in the Graduate School of Business Administration at New York University (NYU), where he also served as Associate Director of NYU's Institute of Retail Management. He earned his BA degrees in psychology and sociology magna cum laude at Brandeis University and a PhD in social psychology at the University of North Carolina at Chapel Hill. In 1996 he was awarded the Fulbright/FLAD Chair in Market Globalization by the US Fulbright Commission and the Government of Portugal, and he served as Distinguished Lecturer in Marketing at the Technical University of Lisbon. He held an appointment as Professor of Consumer Behaviour at the University of Manchester (UK) from 2007 to 2013.
Professor Solomon's primary research interests include consumer behaviour and lifestyle issues; branding strategy; the symbolic aspects of products; the psychology of fashion, decoration and image; services marketing; marketing in virtual worlds; and the development of visually oriented online research methodologies. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in Europe, Australia, Asia and Latin America. His research has been funded by the American Academy of Advertising, the American Marketing Association, the US Department of Agriculture, the International Council of Shopping Centers and the US Department of Commerce. He currently sits on the editorial or advisory boards of the Journal of Consumer Behaviour, Journal of Marketing Theory and Practice, Critical Studies in Fashion and Beauty and Journal for Advancement of Marketing Education, and he served an elected six-year term on the Board of Governors of the Academy of Marketing Science.
Professor Solomon has been recognised as one of the 15 most widely cited scholars in the academic behavioural sciences/fashion literature, and as one of the 10 most productive scholars in the field of advertising and marketing communications. Professor Solomon is a frequent contributor to mass media. His feature articles have appeared in such magazines as Psychology Today, Gentleman's Quarterly and Savvy. He has been quoted in numerous national magazines and newspapers, including Advertising Age, Adweek, Allure, Elle, Glamour, Mademoiselle, Mirabella, Newsweek, The New York Times, Self, Time, USA Today and The Wall Street Journal. He frequently appears on television and speaks on radio to comment on consumer behaviour issues, including appearances on The Today Show, Good Morning America, Inside Edition, Newsweek on the Air, the Entrepreneur Sales and Marketing Show, CNBC, Channel One, The Wall Street Journal Radio Network, the WOR Radio Network and National Public Radio. He acts as consultant to numerous companies on consumer behaviour and marketing strategy issues and often speaks to business groups throughout the US and overseas. In addition to this text, Professor Solomon is co-author of the widely used textbook Marketing: Real People, Real Choices.
Professor Rebekah Russell-Bennett is a Professor in marketing in the School of Advertising, Marketing and Public Relations at Queensland University of Technology. She holds a PhD in marketing from the University of Queensland and has a research interest in consumer behaviour in the social marketing sector. Professor Russell-Bennett is currently the national president of Australia's peak body for social marketing and has more than 20 years practical marketing experience in the area of professional services. She also has commercial marketing experience and is a former Deputy President of the Australian Marketing Institute (Qld). Professor Russell-Bennett's current research areas are technology and consumer responses, customer co-creation and decision making. She has published in international journals including Psychology and Marketing, Journal of Business Research, Journal of Marketing Management, Industrial Marketing Management, Cross-Cultural Management, Journal of Services Marketing, Journal of Customer Behaviour, European Journal of Marketing, Journal of Product and Brand Management and Journal of Brand Management.
Dr Josephine Previte is a Senior Lecturer in marketing in the UQ Business School at the University of Queensland. She holds a PhD in social marketing from Queensland University of Technology. Her scholarship in social marketing is constantly informed by her ongoing work with not-for-profit and government organisations involving the development of social marketing campaigns, practitioner training and social research. Dr Previte convenes and lectures postgraduate and undergraduate marketing courses at the University of Queensland and is passionate about training and enabling the next generation of consumer researchers and marketers. Her writing and research interests also extend to a critical marketing analysis of consumption and marketplace behaviours and to the study of gender, social media and the sociology of technology. Dr Previte has also published in the areas of technology, gender and social marketing in books, articles and conference proceedings.
