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Home > Business and Economics > Business and Management > Business innovation > UNBLINKERED: The Quirky Biases that get in the way of creative thinking...and how to bust them
UNBLINKERED: The Quirky Biases that get in the way of creative thinking...and how to bust them

UNBLINKERED: The Quirky Biases that get in the way of creative thinking...and how to bust them


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About the Book

When organisations fail to recognise and deal with bias, they may as well innovate with a blindfold. The risk of being 'blinkered' is that they will leave more inventive, inclusive and resourceful ideas on the table. We will never be rid of bias but UNBLINKERED explores how we can become more effective innovators by making creative thinking a conscious process where we learn to name these biases so that we might be able to tame them. Take an insightful journey through the world of blinkers and their unblinkered alternatives that may help you lose – or sometimes even use – the biases at play in your world.

Table of Contents:
Blinkers Family #1 The Idea Compromisers 1. The I'm not Creative Bias 2. Ideas are A-Dime-A-Dozen 3. The Blue Sky Bias Blinkers Family #2 The Fixedness Family 4. Stuck on Structure 5. Fixed on Function 6. Recurrent Relationships Blinkers Family #3 The Blockers 7. The Status Quo Bias 8. The HiPPO Effect Blinkers Family #4 The Expertise Family 9. A Spanner for a Saw 10. The Know-All Effect 11. The Smart Paradox Blinkers Family #5 The Limiters 12. The Outside-In Bias 13. The Like-Mindedness Bias 14. The Ikea Effect 15. The Zero-Sum Game Bias Blinkers Family #6 The Fixations 16. The Pro-Tech Bias 17. The Heroes Myth 18. The Fail fast Fallacy 19. The Disruption Obsession Conclusion 20. The Unblinkered Way Forward

About the Author :
Rachel Audigé is an experienced inventive thinking and marketing facilitator, trainer and coach whose sweet spot is helping organisations unearth and capture value in unexpected ways.


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Product Details
  • ISBN-13: 9780646829777
  • Publisher: BrandExpansion Pty Ltd
  • Publisher Imprint: BrandExpansion Pty Ltd
  • Height: 210 mm
  • No of Pages: 223
  • Width: 148 mm
  • ISBN-10: 0646829777
  • Publisher Date: 17 Nov 2020
  • Binding: Paperback
  • Language: English
  • Sub Title: The Quirky Biases that get in the way of creative thinking...and how to bust them


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