Transformational Communication: The leader's handbook for communicating with purpose, power and presence

In a world of profound change and where every message shapes perception, the most influential and impactful leaders are those who communicate with purpose, power and presence. This book is your guide to becoming a truly transformational communicator; one who builds trust, ignites action and leaves a lasting legacy. Inside, you'll discover the secrets of transformational communication, including how to: master high-stakes communication no matter the audience, context or setting harness the power of storytelling to connect deeply and move people to action shape a bold leadership narrative grounded in identity, purpose and vision leverage proven frameworks to craft resonant messages and narratives engage stakeholders and lead change with clarity and conviction command a room with aligned verbal and non-verbal language Through practical strategies, research-backed insights and real-world examples, you'll learn how to craft messages that resonate, to navigate complex communication landscapes with confidence and to build enduring influence. Whether you're a business, government, not-for-profit or community leader, this book will help you step into your highest potential as a communicator and, in doing so, become the kind of leader the world needs now.

About the Author :
Ros Weadman has advised and trained Australian government, business and community leaders on how to communicate their message for over four decades. She is a multiple industry award winner, author of several business books, and a Fellow of Communication and Public Relations Australia.

Review :
Ros's professionalism, detailed knowledge and collaborative way she works results in a premium service and product. Her deep understanding of communications and marketing is of huge benefit to any size business. Ros is a delight to do business with and comes highly recommended.' Julie Reid - Chief Executive Officer, LGeX 'Ros takes the passion and vision you have for your business, draws out the ideas you didn't realise you had and articulates these perfectly into a document that is usable and relevant to your business to define your brand, vision, mission and values to your clients and staff.' Cameron McKerchar - Managing Director, Tudor Insurance Australia 'I have worked with Ros on many occasions and continue to because I know the quality results she produces for my clients and for my business. Ros's work helps clients get clear on who they are, the needs of their target markets and how they wish to be positioned in the marketplace. Every chance we get, we recommend our clients see Ros first as we know it will be highly beneficial for the final client outcome.' Ricky Verkaik - Director, Zain Digital 'Finding Ros Weadman was a breath of fresh air. She listens. She gets it...Everything just works. She is professional, dedicated and timely. And she really knows her craft. Basically, I can't recommend her more highly.' Ray Keefe - Managing Director, Successful Endeavours Due to the marketing activities that I am doing I am getting more leads than I ever anticipated... I highly recommend Ros to anyone that is looking to take their business to the next level. Andrea Jenkins - Principal Adviser, Jenbury Financial 'Working with Ros was like a breath of fresh air into my business. The outcome was business changing. I reconnected deeply with my 'why' and I am now able to see my business from a new perspective with a vision of where I want it to go.' Deb Pace - Director, Pacing Dynamics 'The sessions we did with Ros were invaluable. Ros has a brilliant ability to empower you to broaden your thinking, to push you to think two or three steps above the issue you think you have, to then see the higher-level solution. My colleague and I often reflect on our sessions with Ros and the way our thinking has evolved as a result.' Emma Williams - Strategic communications professional 'Ros's passion is infectious. She turns traditional marketing on its head and provides all the tools for success based on her unique marketing code. With Ros's support, I was able to create an effective marketing plan that really works.' Caroline Ward - Director, Ki Creative 'Ros provides an excellent class with materials useful for real life projects and a comfortable environment for creating and sharing knowledge.' Rebecca Burns - Strategic communications professional 'Great content. Absolutely loved it. All relevant and usable. Ros was highly engaging and provided in-depth training in a concise, easy to follow manner.' Cr Tracey Hargreaves, Mayor, City of Ballarat 'The information was contextualised for our council and provided great insights to manage expectations when interacting with the media. Thank you.' Cr Jessica Mitchell - Deputy Mayor, Campaspe Shire Council 'Useful REAL tools to take into public speaking and message creation. Thank you!' Cr Sarah Gilligan - Deputy Mayor, South Gippsland Shire Council