Fundamentals of Contemporary Business Communication
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Fundamentals of Contemporary Business Communication: Text with Free Real Deal Upgrade CD-ROM

Fundamentals of Contemporary Business Communication: Text with Free Real Deal Upgrade CD-ROM


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About the Book

"Fundamentals of Business Communication" distills the basic concepts and information from Ober's "Contemporary Business Communication" and places greater emphasis on grammar and mechanics. This brief text combines the traditional textbook format with a workbook and allows students to immediately test, apply, and reinforce the basics of business communication.Language Arts topics appear in every third chapter to introduce or review basic grammar and mechanics.Activities and end-of-chapter exercises that follow the "3Ps" model guide students through the assessment of a "problem" or a typical business scenario involving effective communication, the process of determining how to respond to the situation, and the final "product"--such as an email or memo--created in response.Seven "Portfolio Projects" allow students to demonstrate their communication skills to prospective employers.


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Product Details
  • ISBN-13: 9780618405459
  • Publisher: Houghton Mifflin
  • Publisher Imprint: Houghton Mifflin (Trade)
  • Sub Title: Text with Free Real Deal Upgrade CD-ROM
  • ISBN-10: 0618405453
  • Publisher Date: 23 Apr 2003
  • Binding: SA


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