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Home > Business and Economics > Industry and industrial studies > Retail and wholesale industries > Retailing and the Environment: (Industry & public service retailing series)
Retailing and the Environment: (Industry & public service retailing series)

Retailing and the Environment: (Industry & public service retailing series)


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About the Book

This is designed to be a decision-making tool for retail managers faced with adapting to the current climate of concern for the environment. It covers a wide range of issues including analysis of the changing market place which will affect retailers' strategies in the 1990s. It also aims to provide a comprehensive and balanced consideration of environmental issues and the impact they are having on retailing. It includes an overview of the issues and discusses retail sectors most/least affected; environmental politics, with details of the aims of different pressure groups; role of government; influence of Europe and comparison with the UK; and future directions. The text outlines changes in consumer attitudes, and offers an analysis of who green consumers are and provides an overview of changes which are taking place and the varied success of different types of green products. Operation consideration; marketing considerations; and targeting the green consumer are covered as is the need for clear strategies and the future potential for well thought out green marketing.


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Product Details
  • ISBN-13: 9780582084339
  • Publisher: FT Pharmaceuticals
  • Publisher Imprint: Cartermill International
  • Height: 297 mm
  • Weight: 228 gr
  • ISBN-10: 0582084334
  • Publisher Date: 14 Oct 1991
  • Binding: Paperback
  • Series Title: Industry & public service retailing series
  • Width: 210 mm


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