The BACKBONE Solution: Eight Adjustments to Strengthen the Core of Your Workplace Email

MEET YOUR COMMUNICATION CHIROPRACTOR The BACKBONE Solution provides eight non-invasive adjustments designed to help you align and strengthen the core of your workplace emails. Just as your backbone supports and powers your body, The BACKBONE Solution supports and powers your email by making your messages Bicentric-centered on purpose and audience Assertive-confident and positive Clear-easy to read and understand Keen-sharp and precise Buff-concise and to the point Ordered-logically organized Nourished-complete and supplemented Error Free-correct and accurate The BACKBONE Solution illustrates modifications you can use to simplify your daily communication routine while supersizing your communication moxie. Align, refine, and perfect your workplace emails today with the BACKBONE adjustments.

About the Author :
Cathy Dees is an expert educator and corporate trainer specializing in business communication. She is co-author of The Writer's Handbook for College and Career and is passionate about the evolution of language and how it is used in business and professional writing. Her experience in higher education, business, and non-profit organizations provides Cathy with a broad background that allows her to create comprehensive communication training loaded with moxie-spunk, confidence, and skill. Lynna Kalna has a unique balance of experience in the academic and corporate worlds. She is a masterful business communicator, passionate about the power of communication, and skilled in designing and delivering training programs for companies, educational institutions, and professional organizations. She is co-author of The Write Direction: A New Teacher's Practical Guide to Teaching Writing and Its Application to the Workplace. Lynna has focused her career on helping people develop their communication edge-to stand out, be heard, and get the job done.

Review :
"You've read them, you've written them, and now with The BACKBONE Solution you can master crafting emails that capture your recipients' attention, interest, and desired action. The authors share how to write less and deliver more. Although their focus is how to write more effective and compelling emails, their tutorials will sharpen all of your written communications." Jay Jacobs, Biggest Loser Season 11 Final 4 Alumni, TEDx Speaker, Author "-The BACKBONE Solution is all you need to create the best possible workplace emails! Entertaining, pointed, and practical, this book is perfect for anyone who wants to take their professional communication to the next level." Donna Rekau, Ph.D., Realtor "Most professionals struggle with their emails and don't even know it. What Dees and Kalna do in this compact reading is to provide not only a useful framework but also realistic examples of how to make better writing decisions. Th-ey point out the mistakes and then show the reader how to fix them effectively. -They make it happen like conversation! It's like the gentle but knowledgeable coach people need whispering in their ear to improve from average to dynamic in the real world." Scott Gessford, Instructional Designer "It is a challenge to be clear, concise, and convincing in written communication. So much of education is learning to write well. Today we have email, with a whole new batch of conventions and techniques. In this book, the authors have done a superb job in reminding us what good writing is and in tailoring good writing to both the demands and the special opportunities of email." J. Michael Matthews, Attorney