Advertising in Developing and Emerging Countries
Home > Business and Economics > Business and Management > Sales and marketing > Advertising > Advertising in Developing and Emerging Countries: The Economic, Political and Social Context
Advertising in Developing and Emerging Countries: The Economic, Political and Social Context

Advertising in Developing and Emerging Countries: The Economic, Political and Social Context

|
     0     
5
4
3
2
1




Available


About the Book

This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.

Table of Contents:
List of Figures, List of Tables, Contributor Biographies, Introduction: Global Advertising and Values, PART I. Africa and the Middle East, Chapter 1. Advertising and Globalization: The Transmission of Culture in Nigerian Print Advertising, Chapter 2. Advertising in Transition: A Case Study on Nigeria’s Burgeoning Market, Chapter 3. Patterns of Arabic Taste and Popular Culture: A Social Reading of Arabic Commercials, Chapter 4. Advertising in Israel: From Traditional Dilettantism to Professional Westernism, PART II. Asia, Chapter 5. Cambodia: From Conflict to Consumerism, through Chaos to Progress, Chapter 6. The Role of Indirect Advertising in Establishing Social Legitimacy: An Analysis of Tobacco Sponsorship in China, Chapter 7, Advertising in Indonesia: Balancing an “Asian” Socio-Culture with Economic Growth, Multimedia Convergence and Expanded Consumerism, Chapter 8. The Dynamics and Entrepreneurship of Advertising in India, Chapter 9. Advertising Communication Styles in Eastern Asia, PART III. Europe, Chapter 10. Advertising Practice in Post-Communist Kazakhstan: Improvising on Capitalist Communications, Chapter 11. Challenges and Opportunities for Advertising in Moldova: A Nation in Transition, Chapter 12. Developments in Advertising in a Post-Socialist Environment: Longitudinal Analysis of Polish Print Ads, Chapter 13. Advertising in Slovenia: Eastern European Spirit, Western European Style, PART IV. South America, Chapter 14. Multinational Advertising Agencies in Latin America: From Historical Development to Present Practices, Chapter 15. An Overview of Advertising Trends and Strategies in Latin America: A Colombian Case, PART V. Cross-Cultural Exploration: North America and Others, Chapter 16. Gender Role and Social Power in African and North American Advertisements, Chapter 17. Exporting American Advertising Strategies: A Comparative Case Study of the United States, Japan and New Zealand, Epilogue. Is There a Common Thread in International Advertising?, Index


Best Sellers


Product Details
  • ISBN-13: 9780566091742
  • Publisher: Taylor & Francis Ltd
  • Publisher Imprint: Gower Publishing Ltd
  • Height: 246 mm
  • No of Pages: 352
  • Weight: 907 gr
  • ISBN-10: 0566091747
  • Publisher Date: 18 Aug 2011
  • Binding: Hardback
  • Language: English
  • Sub Title: The Economic, Political and Social Context
  • Width: 174 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Advertising in Developing and Emerging Countries: The Economic, Political and Social Context
Taylor & Francis Ltd -
Advertising in Developing and Emerging Countries: The Economic, Political and Social Context
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Advertising in Developing and Emerging Countries: The Economic, Political and Social Context

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals

    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!