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Home > Business and Economics Books > Finance and accounting > Finance and the finance industry > Investment and securities > Real Relations, Virtual World: The Definitive Management Guide to Best Practice in Internet Investor Relations
Real Relations, Virtual World: The Definitive Management Guide to Best Practice in Internet Investor Relations

Real Relations, Virtual World: The Definitive Management Guide to Best Practice in Internet Investor Relations


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About the Book

As investors demand ever-increasing sophistication and immediacy of corporate information, companies are beginning to see that investor relations programmes must have the internet as a key, or in many cases, as the leading element. The supreme flexibility of the online medium can help institutional and private shareholder alike to access current, relevant data. Many leading practitioners already use the internet for video streaming, and to offer sophisticated charting tools and other investor benefits. Listed companies will be constantly upgrading their websites and budgets will need to reflect the growing investment required. The price of failure will be to drop behind in this important information race. Real Relations, Virtual World, provides executives and IR practitioners with an authoritative and in-depth guide to this medium. It should assist many to achieve best practice in internet investor relations.

Table of Contents:
Getting the basics right; Investor relations; Where do you start; General rules; Legal; Corporate governance; Registered users; Direct shareholder communications; Newsletters and updates; Surveys; Company strategy and objectives; Shareholder returns; Annual financial highlights; History; Directors and management team; Share price and relevant data; Interactive tools; Research coverage; Company shareholder profile; Annual report and other collateral material; Event calendar; Principal company details; Analysts only?; Press centre; Industry specific information; Audio and video; AGM and events; Company site visits; Regular shareholder meetings; Presentations; Buying and selling shares; Investor education; Social and environmental reporting; FAQs; Contact the company; General investor links; Site map; Search tools; Promote your site; Conclusion: Take control; Appendices: Building or redeveloping your company's website; Getting the basics right; 9 A's of web design; Design and content; Managing content; Promote and monitor.

About the Author :
Ian Anderson is a direct marketing and communications specialist who at the age of 22 co-founded Market Access, a direct marketing services company working with US and UK firms. In 1996 he co-founded what is now Equity.i. Group pic, which focused on delivering a range of listed company and investor service solutions in pioneering ways. Ian recently carried out an MBO of Intershare, a specialist Internet strategic marketing and design consultancy, where he has advised on shareholder communication to a range of major clients such as BP and Waterford Wedgewood and smaller companies including OFEX stocks. Ian also wrote the protocol for the QCA that forms the basis of the judging critique for the UK Investor Relations Best Practice Website Awards.


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Product Details
  • ISBN-13: 9780566086465
  • Publisher: Taylor & Francis Ltd
  • Publisher Imprint: Gower Publishing Ltd
  • Height: 210 mm
  • Width: 210 mm
  • ISBN-10: 0566086468
  • Publisher Date: 24 May 2004
  • Binding: Paperback
  • Sub Title: The Definitive Management Guide to Best Practice in Internet Investor Relations


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