"This book completely changed the way I think about creative innovation. . . . A must read" (Cal Newport, bestselling author of Deep Work). Business leaders say they want creativity and need real innovation in order to thrive. But according to startling research from management professor Jennifer Mueller, these same leaders chronically reject creative solutions, even as they profess commitment to innovation.
Mueller's research reveals that it's not just CEOs but educators, parents, and other social trendsetters who struggle to accept new and creative ideas. Mueller parses the tough questions these findings raise. Do we all have an inherent prejudice against creative ideas? Can we learn to outsmart this bias?
Creative Change combines analysis of the latest research with practical guidance on how to shift your mindset, and offers a wealth of counterintuitive recommendations to help you embrace the creative ideas you want.
"If we all crave creativity so much, why do we reject new ideas so often? Jen Mueller's smart new book unravels this puzzle." --Daniel H. Pink, New York Times-bestselling author of When and Drive
"Mueller, an accomplished scholar in the management field, has developed a well-formulated argument for creativity. Her ideas and research need to be available to academics, business practitioners, and, really, everyone." --Library Journal
About the Author :
Jennifer Mueller holds a doctorate in social psychology and has taught at top business schools, including Wharton, the Yale School of Management, and New York University's Stern School of Business. Her highly acclaimed paper "The Bias Against Creativity" went viral, was downloaded more than sixty-five thousand times, and was heralded as "famous" by an article in the Atlantic. She currently serves on the faculty at the University of San Diego and lives in Solana Beach, California.
Review :
"This enlightening book not only shows why people reject creativity but provides solutions on how to switch one's thinking and truly welcome it." --Publishers Weekly "Solid reading for the business set" --Kirkus Reviews
"We all claim to love creative ideas, but this book reveals why we're so often biased against them--and how we can overcome the barriers that stand in the way of innovation." --Adam Grant, New York Times-bestselling author of Originals and Give and Take
"Jen Mueller makes a telling point: To be most successful, we need both to foster creativity in ourselves and to reduce our resistance to it when it occurs around us. Better still, she provides manageable, scientifically-grounded steps for doing each. Count me sold on this book." --Robert Cialdini, author of Influence and of Pre-Suasion
"If we all crave creativity so much, why do we reject new ideas so often? Jen Mueller's smart new book unravels this puzzle." --Daniel H. Pink, bestselling author of Drive and A Whole New World
"'Playing it safe' has never been riskier--yet truly embracing change has never felt tougher. Jennifer Mueller offers refreshingly creative insights and relentlessly useful advice for unleashing creativity in your company, your career, and your life. Don't just sit there...Read this book--and change something!" --William C. Taylor, Cofounder, Fast Company and author of Simply Brilliant
"This book completely changed the way I think about creative innovation: the challenge is not coming up with good ideas but training yourself to recognize them. A must read." --Cal Newport, bestselling author of Deep Work and So Good They Can't Ignore You
"We all have a love-hate relationship with creativity. In Creative Change, Jennifer Mueller tells fascinating tales of how we unconsciously undermine our best creative intentions. She reveals the latest psychological science explaining this conflict and offers concrete steps for making creative change happen in our work, our companies, and our world. Whether you're trying to save the planet or save your business, you need this book." --Teresa Amabile, professor and director of research, Harvard Business School, and co-author of The Progress Principle
