In the Front Row
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In the Front Row: How Australian Fashion Was Launched on the World Stage

In the Front Row: How Australian Fashion Was Launched on the World Stage


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About the Book

It was Simon P Lock's determination that put Sydney on the international fashion week circuit alongside New York, London, Milan and Paris. In the Front Row charts the rises of Australian Fashion Week from one man's ambition to make the world take note of the frocks, fashions and models from down under to the glittering international event it is today. It takes you backstage for the 20 years Fashion Week has wowed the world with its daring designers, supermodels and celebrities. It tells the story of how Australia's biggest fashion stars, Akira Isogawa, Collette Dinnigan, Peter Morrissey, Wayne Cooper, Sass & Bide, Zimmermann, Dion Lee and Kim Ellery got their start. It tells the part Miranda Kerr, Elle McPherson, Linda Evangelista, Dita Von Tesse and Cate Blanchett played in this often drama-filled adventure. It documents an industry coming of age and follows the feuds, frustrations and triumphs of producing one of Australia's biggest international events. Always outspoken, Simon P Lock gives insight into the multi-billion dollar global ready-to-wear fashion business and proposes a number of controversial strategies for the development of the Australian industry. In the Front Row is revealing, full of fabulous characters and prophecy about the Australian industry.

About the Author :
Simon P. Lock, owner and CEO of The Lock Group, is known for his key role in the implementation of international fashion week showcases in the Asia Pacific region. Founder of the Mercedes Australia Fashion Week, Lock currently serves as creative director of Dubai Fashion Week and acts as a creative consultant to fashion and retail brands including Marc Jacobs and Stella McCartney. Credited as the 'Godfather' of Australian fashion, in 2011 Lock was the recipient of the prestigious Australian Fashion Laureate award in recognition of his enduring contributions, marking the first time the award was presented to an individual who was not a designer. He has recently established ordre, a global online wholesale platform for the ready-to-wear fashion industry.


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Product Details
  • ISBN-13: 9780522867916
  • Publisher: Melbourne University Press
  • Publisher Imprint: Melbourne University Press
  • Height: 231 mm
  • No of Pages: 304
  • Spine Width: 22 mm
  • Weight: 384 gr
  • ISBN-10: 052286791X
  • Publisher Date: 01 Apr 2015
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: How Australian Fashion Was Launched on the World Stage
  • Width: 152 mm


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