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Home > Business and Economics > Economics > Economic history > The Brandy Trade under the Ancien Régime: Regional Specialisation in the Charente
The Brandy Trade under the Ancien Régime: Regional Specialisation in the Charente

The Brandy Trade under the Ancien Régime: Regional Specialisation in the Charente


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Awards Winning
1999 | Samuel Champlain Prize
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About the Book

In this study of the brandy trade and its merchants, Professor Cullen explores the development of cognac, the world's most famous spirit product, which emerged as a consequence of a chronic wine surplus. While Professor Cullen focuses on the brandy trade, his findings contradict the view of a 'static' French economy in the eighteenth century. Professor Cullen shows that the brandy trade was based on a sophisticated regional economy, which, by 1720, had become a key component of French involvement in the modern international trading system. Notwithstanding the competition supplied by the emergence of surplus in other cereals and by foreign markets, regional specialisation in the Charente was an indispensable element in ensuring the quality of stable output, and was recognised in the region's success in attracting foreign negociants, such as the household names of Martell and Hennessy. Winner of the Samuel Champlain 1999 Prize by the Academie de Saintonge.

Table of Contents:
Preface; Abbreviations; Glossary; 1. The emergence of brandy spirits; 2. Brandy and the French economy; 3. Brandy: the distilling process, the product and the industry; 4. Brandy production and internal trade in France; 5. Competing markets: Parisian and foreign demand; 6. The merchants of the brandy regions; 7. The Cognac brandy trade: 1720s–60s; 8. External challenge in the 1760s: vicissitudes of old and new houses 1762–78; 9. Brandy business in Bordeaux and Cognac in the 1780s; Sources; Bibliography.

Review :
"...a finely crafted monograph on an important topic." Thomas J. Schaeper, American Historical Review "...fascinating study of the brandy trade...The material is enormously rich...this is a thoughtful book about an important topic. This book makes a real contribution to the subject." Thomas Brennan, Journal of Modern History


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Product Details
  • ISBN-13: 9780521592482
  • Publisher: Cambridge University Press
  • Publisher Imprint: Cambridge University Press
  • Height: 234 mm
  • No of Pages: 304
  • Returnable: N
  • Spine Width: 23 mm
  • Weight: 625 gr
  • ISBN-10: 0521592488
  • Publisher Date: 28 Mar 1998
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Returnable: N
  • Sub Title: Regional Specialisation in the Charente
  • Width: 157 mm


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The Brandy Trade under the Ancien Régime: Regional Specialisation in the Charente
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The Brandy Trade under the Ancien Régime: Regional Specialisation in the Charente
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