Hella Town: Oakland's History of Development and Disruption

Hella Town reveals the profound impact of transportation improvements, systemic racism, and regional competition on Oakland’s built environment.
 
Often overshadowed by San Francisco, its larger and more glamorous twin, Oakland has a fascinating history of its own. From serving as a major transportation hub to forging a dynamic manufacturing sector, by the mid-twentieth century Oakland had become the urban center of the East Bay. Hella Town focuses on how political deals, economic schemes, and technological innovations fueled this emergence but also seeded the city’s postwar struggles.
 
Toward the turn of the millennium, as immigration from Latin America and East Asia increased, Oakland became one of the most diverse cities in the country. The city still grapples with the consequences of uneven class- and race-based development-amid-disruption. How do past decisions about where to locate highways or public transit, urban renewal districts or civic venues, parks or shopping centers, influence how Oaklanders live today? A history of Oakland’s buildings and landscapes, its booms and its busts, provides insight into its current conditions: an influx of new residents and businesses, skyrocketing housing costs, and a lingering chasm between the haves and have-nots.

Table of Contents:
Introduction

Part I
1. Streetcar Stratification
2. Industrial Powerhouse

Part II
3. Space for Automobiles
4. The Politics of Parks
5. Major League Venue

Part III
6. The Promise and the Reality of Freeways and BART
7. In the Wake of Deindustrialization
8. Housing Injustice
9. Downtown Renewal and Ruin
10. Shopping Centers and Storefront Streets

Coda

Acknowledgments
Notes
Select Bibliography of Books about Oakland
Index

About the Author :
Mitchell Schwarzer is Professor of Architectural and Urban History at the California College of the Arts, Oakland and San Francisco. His books include Architecture of the San Francisco Bay Area; Zoomscape: Architecture in Motion and Media; and German Architectural Theory and the Search for Modern Identity.

Review :
“Schwarzer’s biography of Oakland is a big book, an important book, a powerful book and an indispensable guide for anyone who wants to reform the city by any means necessary.”
  "Noteworthy for several reasons, but one is its timeliness. Though Hella Town tells a familiar story — Oakland’s rise as an industrial hub, its fall to the failings of racism, its still-troubled resurgence — the lens through which it makes sense of that story provides insights about how cities come to be (and why they fail) that prove eerily relevant to those writing Oakland’s next act right now. . . . All who want Oakland’s story to read, ultimately, as something other than tragic — more a celebration of all that makes this place uniquely great — should be aware of what building big things (or not building them) can do. Among other things, Hella Town is an excellent education to that end." "A sparkling new history filled with lessons for our present." "A model history of urban development, laying out the stages of ‘Oakland’s built environment' from its take-off in the last decade of the nineteenth century to the early years of the current century." "From malls to shipyards to housing in the hills, Mitchell Schwarzer’s book is a sweeping history of development and power." 

  "The book will likely stir interest among faculty, students, and practitioners in urban planning and design, architecture, and urban history. Readers longing for a heavily descriptive account of Oakland’s urbanization will admire the extent to which the narrative offers a factual extravaganza of the components of the city’s built environment."

"Maintains a delicate balance between analyzing how Oakland’s history represents attributes common to many US cities while preserving distinctive characteristics. . . .  Hella Town is an urban history well worth the attention of scholars concerned with the 20th-century American city and of a wider audience interested in the San Francisco Bay Area."