Orthodox by Design
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Orthodox by Design: Judaism, Print Politics, and the ArtScroll Revolution

Orthodox by Design: Judaism, Print Politics, and the ArtScroll Revolution


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About the Book

"Orthodox by Design", a groundbreaking exploration of religion and media, examines ArtScroll, the world's largest Orthodox Jewish publishing house, purveyor of handsomely designed editions of sacred texts and a major cultural force in contemporary Jewish public life. In the first in-depth study of the ArtScroll revolution, Jeremy Stolow traces the ubiquity of ArtScroll books in local retail markets, synagogues, libraries, and the lives of ordinary users. Synthesizing field research conducted in three local Jewish scenes where ArtScroll books have had an impact - Toronto, London, and New York - along with close readings of key ArtScroll texts, promotional materials, and the Jewish blogosphere, he shows how the use of these books reflects a broader cultural shift in the authority and public influence of Orthodox Judaism. Playing with the concept of design, Stolow's study also outlines a fresh theoretical approach to print culture and illuminates how evolving technologies, material forms, and styles of mediated communication contribute to new patterns of religious identification, practice, and power. This title is finalist for the National Jewish Book Award in the scholarship category, Jewish Book Council.

Table of Contents:
List Of Figures List Of Tables Acknowledgments Introduction 1. Authoritative and Accessible 2. Artscroll's Public Life 3. Prayer Books, Cookbooks, Self-Help Books: Designs for Kosher Living 4. Materializing Authenticity 5. Gravity and Gravitas: A Concluding Reflection on Print Scripturalism in the Digital Age Notes Select Bibliography Index

About the Author :
Jeremy Stolow is Associate Professor of Communication Studies at Concordia University, Montreal, Canada.

Review :
"Covers new ground, poses important, generative questions, and sets the terms of future conversation in its field." Assoc For Jewish Stds Review / Ajs Review "All those interested in and wanting to understand contemporary Orthodox Judaism will need to read this book." Jewish Journal Of Sociology Stolow managed to penetrate the cherry leather facade of ArtScroll and produce a book that ... is thoughtful, informative and keenly attentive to cultural nuance." Jewish Daily Forward "[A] fascinating, eloquent and insightful book." -- Oz Frankel Topia


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Product Details
  • ISBN-13: 9780520264250
  • Publisher: University of California Press
  • Publisher Imprint: University of California Press
  • Height: 229 mm
  • No of Pages: 288
  • Returnable: N
  • Spine Width: 20 mm
  • Weight: 590 gr
  • ISBN-10: 0520264258
  • Publisher Date: 28 Apr 2010
  • Binding: Hardback
  • Language: English
  • No of Pages: 288
  • Returnable: N
  • Sub Title: Judaism, Print Politics, and the ArtScroll Revolution
  • Width: 152 mm


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Orthodox by Design: Judaism, Print Politics, and the ArtScroll Revolution
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