Yves Béhar fuseproject
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Yves Béhar fuseproject: Designing Ideas

Yves Béhar fuseproject: Designing Ideas


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About the Book

Since founding his studio fuseproject in 1999, Yves Béhar has redefined the role of the designer, expanding his work to encompass client commissions alongside public-sector work and entrepreneurial engagements. In doing so, Béhar has produced groundbreaking, award-winning designs that have had a positive impact on the well-being of people in developing countries and impoverished communities, creating everything from laptops and spectacles for children to stylish electronics. His clients have included MIT Media Lab, BMW, Microsoft, Swarovski and many more. A comprehensive retrospective of Béhar’s twenty-year career, this book presents his work in topical thematic chapters – 'Reducing', 'Sensing', 'Transforming', 'Giving', 'Humanizing' and 'Scaling' – and explores over sixty projects in detail, through text descriptions, sketches and exquisite studio photography. Offering thorough and sometimes personal insights into the conception, process and production of some of the most recognized pieces of contemporary design, this monograph illuminates the designer’s particular fusion of creativity and commercial savvy, as well as his studio’s expertise in combining the latest Silicon Valley technologies with social responsibility and business acumen. With 730 illustrations in colour

About the Author :
Yves Béhar, Founder and CEO of fuseproject, is a designer and entrepreneur who believes that integrated product, brand and experience design are the cornerstones of any business. Béhar has pioneered design as a force for positive social and environmental change. His humanitarian work includes the One Laptop Per Child and See Better to Learn Better, which has distributed 6 million free corrective eyeglasses to schoolchildren in Mexico for the last 10 years. He received the INDEX Award for these projects, making him the only designer to have received the award twice. Yves has also been at the forefront of entrepreneurial venture design, co-founding FORME Life, August, and Canopy, as well as partnering with numerous start-ups such as the Happiest Baby Snoo, Uber, Cobalt, Desktop Metal, Sweetgreen and many others. Other notable collaborations with renowned partners such as Herman Miller, Movado, Samsung, Puma, Issey Miyake, Prada, SodaStream, Nivea, The Ocean Cleanup and many others have also received international acclaim. Adam Fisher is a writer and journalist based in San Francisco. He is the author of Valley of Genius: The Uncensored History of Silicon Valley.

Review :
'A 350-plus-page wonder cabinet crammed with every kind of project, product, initiative, and environment imaginable. You can read it not only as a timeline of Béhar and his two decades with Fuseproject, but of 21st-century design in general, with its preoccupations laid out page by page, from tech to lifestyle to sustainability. The book is unusually conversational (the text is, in fact, a dialogue-like collaboration with the journalist Adam Fisher), an amiable and frank journey into the twists and turns of the design process' - Vanity Fair 'Captures Behar’s peerless ability to shape and direct how a product or service can best be streamlined for our new era of digitally driven, algorithmically guided consumption … Behar believes strongly in design’s transformative power' - Wallpaper* 'A comprehensive retrospective of [Béhar's] 20-year career... In many ways, this book can be understood as an exploration of what constitutes design in contemporary culture' - Fast Company 'Exemplary design also has a history of making mystifying technology easy to use. Yves Béhar has built his studio, Fuseproject, on doing just that ... In [this book], he gives us, with the help of the journalist Adam Fisher, a peek into his process' - Wall Street Journal


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Product Details
  • ISBN-13: 9780500519738
  • Publisher: Thames & Hudson Ltd
  • Publisher Imprint: Thames & Hudson Ltd
  • Height: 300 mm
  • No of Pages: 420
  • Sub Title: Designing Ideas
  • Width: 240 mm
  • ISBN-10: 0500519730
  • Publisher Date: 15 Jul 2021
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Weight: 2690 gr


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