Hello Human: A History of Visual Communication - Bookswagon
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Hello Human: A History of Visual Communication

Hello Human: A History of Visual Communication


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About the Book

A kaleidoscopic journey tracing the methods and means of visual communication from the cave paintings of the earliest humans to the 'photograph' of a black hole in deep space. Since the beginning of our time as humans, we have never stopped making images and inventing channels for visual communication. From the cave dweller creating paintings on a wall at the dawn of civilized time to Instagram influencers today, technology may keep changing, but our need to reach one another, to move one another, to persuade, inform and entertain, has never been so vital. Hello Human traverses the entire landscape of our diverse, expansive and yet familiar means of visual communication. From the use of the human hand as a symbol, the power and use of gestures and the genesis of the printed book, to the movement between dimensions of reality and the digital realm, pixilation, optics and the understanding of light, Horsham takes his readers on a journey full of unexpected twists and turns, laying out a temporal narrative in the form of an intricate map of objects, events and people tied together by a common purpose - to communicate.

Table of Contents:
Introduction Part One: Gesture A big hand for gesture This is a big subject! Where technology and gesture meet Letters as symbols of power Ink, pen and parchment Lime x geometry = the rose window Geometry and beauty Workmanship, risk and character Character-building activities Playing with the page Metal machines and movement Shorthand for emotion Gesture, the hand and contemporary communication Thumbs up: a gesture for now Part Two: Mechanisation, Machines and Messages Scribal, tribal, Bible Libraries gave us power Towards the modern, via the old Back to lime, back to lithography The shape of water Words and images, continued News and technology Terminology and technology: a deeper dive The mechanized mastery of light (and chemicals) Harvesting the crop Colour and tech Size matters Propaganda Part Three: The Third and Fourth Dimensions Towards the representation of the real How to make things look real Optics and the processes of reproduction Orthographics, modernity and representation From reality to abstraction Saul and Elaine Bass and modern movement The other kind of modern movement We need to talk about Charles (-Edouard Jeanneret-Gris) Reorienting the purpose of visual communication The contemporary reliance on the surreal Technology in the service of the surreal Artwork, not works of art More 3-D than 3-D Time-based media Mastery of the pixel Part Four: The Digital World Amazing tales of information storage and retrieval Secret channels that everyone knows Break the Internet® I am an individual; we are a community Finding and making the tools for individual expression Meme, me me, MAGA, gaga Education, education, education Part Five: Nothing is Real Nothing is real – or is it? Feelings, nothing more than feelings Living with Brautigan’s prediction Keeping it real Quality Epilogue Notes

About the Author :
Michael Horsham began working with the acclaimed design collective Tomato in 1994 after training as a design and cultural historian. He has written extensively on architecture and design for a number of publications including the Guardian, the Independent and the Financial Times, as well as working with the BBC. Michael is a multidisciplinary creative and design educator and image- and music-making are key to his practice.

Review :
Meticulously researched... Deserves to be required reading and discussion fodder for all graduate students in communication design.-- "Communication Arts"


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Product Details
  • ISBN-13: 9780500023884
  • Publisher: Thames & Hudson Ltd
  • Publisher Imprint: Thames & Hudson Ltd
  • Height: 240 mm
  • No of Pages: 232
  • Weight: 886 gr
  • ISBN-10: 0500023883
  • Publisher Date: 15 Sep 2022
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Width: 165 mm


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