Making Ads Pay
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Making Ads Pay: Timeless Tips for Successful Copywriting(Dover Books on History, Political and Social Science)

Making Ads Pay: Timeless Tips for Successful Copywriting(Dover Books on History, Political and Social Science)


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About the Book

Table of Contents:
Foreword 1. Seven Steps to Successful Advertising 2. How I Wrote My First Advertisement 3. How to Write Story Copy 4. They Laughed When I Sat Down at the Piano 5. They Grinned When the Waiter Spoke to Me in French 6. Some Principles Learned in Mail Order Advertising 7. An Ad That Failed--and One That Didn't 8. Which Appeals Succeed? ... Which Fail? 9. How to Think Up Ideas 10. How to Write Headlines 11. Ten Ways to Write the First Paragraph 12. How to Write Advertising Copy 13. Ten Ways to Make Ads Believable 14. Six Ways to Prove It's a Bargain 15. Nine Ways to Make It Easy to Buy 16. Six Ways to Make People Buy Now 17. A Check List for Making Ads Pay Index

About the Author :
During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor.


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Product Details
  • ISBN-13: 9780486486017
  • Publisher: Dover Publications Inc.
  • Publisher Imprint: Dover Publications Inc.
  • Height: 215 mm
  • No of Pages: 256
  • Spine Width: 12 mm
  • Weight: 280 gr
  • ISBN-10: 048648601X
  • Publisher Date: 30 Dec 2011
  • Binding: Paperback
  • Language: English
  • Series Title: Dover Books on History, Political and Social Science
  • Sub Title: Timeless Tips for Successful Copywriting
  • Width: 136 mm


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