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Scenario Planning: Managing for the Future

Scenario Planning: Managing for the Future


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About the Book

Scenario planning techniques enable people to think about uncertainty in a structured way. This allows people to plan by encompassing the ranges of uncertainty by looking for early indicators of directions and by identifying possible courses of action. This book aims to provide an account of scenario planning and make area accessible to business decision makers, as well as corporate planners. It covers: what are scenarios,and how they relate to planning; why and when to use them; and how to use them (and how not to use them).

Table of Contents:
Review of corporate planning; strategic planning; reviews background to scenario planning; how scenarios are constructed; scenarios for the information industry; the use of scenarios linked to strategic planning and other corporate implementations; the use of scenarios for social influence/creating a new vocabulary.

About the Author :
Gill Ringland graduated as a physicist, spending two years at the University of California at Berkeley and a year as a Fellow of Oxford, before moving into the area of computing. After working for an expanding software house, where she became Chief Technical Consultant, Gill moved on to work for the Computing Science Committee of the UK and the Engineering Research Council. She is a Liveryman of the City of London, a Fellow of the BCS and a Member of the IEEE. In her current post as Group Executive Gill Ringland is responsible for strategy at ICL

Review :
.."this should be of interest to all strategic planning consultants.." ("Consulting Management," No Date Given)


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Product Details
  • ISBN-13: 9780471977902
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley & Sons Ltd
  • Height: 229 mm
  • Returnable: N
  • Weight: 740 gr
  • ISBN-10: 047197790X
  • Publisher Date: 30 Oct 1997
  • Binding: Hardback
  • Language: English
  • Sub Title: Managing for the Future
  • Width: 152 mm


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