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Methods for Testing and Evaluating Survey Questionnaires

Methods for Testing and Evaluating Survey Questionnaires


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About the Book

Written and painstakingly edited by leading experts, this volume offers a state-of-the-art overview of and solid foundation in up-to-date survey questionnaire issues, concerns, and responses. Like several other books in the "Wiley Series in Survey Methodology", this work has been prepared in conjunction with an international conference on the topic (in November 2002) by the Survey Research Methods Section of the American Statistical Association, the American Association for Public Opinion Research, the International Association of Survey Statisticians, the Council of American Survey Research Organizations, and the Council of Marketing and Opinion Research. The book covers cognitive interviewing, interaction analysis, response latency, respondent debriefings, vignette analysis, split-sample comparisons, statistical modeling, mode of administration, and special populations. It also considers these topics in light of emerging techniques and technologies. The book's authors include more than two-dozen eminent professionals in a variety of fields related to survey methodology and questionnaire development, including names such as Gordon Willis of the National Cancer Institute; Paul Beatty of the National Center for Health Statistics; Paul Biemer of the Research Triangle Institute; Don Dillman of the University of Washington; and Natacha Borgers, Edith de Leuuw, and Astrid Smits of Statistics Netherlands. Copious tables, figures, and references, as well as an extensive glossary, supplement the high quality discussion throughout the text.

About the Author :
STANLEY PRESSER is a Professor in the Sociology Department and in the Joint Program in Survey Methodology at the University of Maryland. JENNIFER M. ROTHGEB is a Social Science Statistician at the Center for Survey Methods Research in the Statistical Research Division of the U.S. Census Bureau. MICK P. COUPER is an Associate Research Professor at the Institute for Social Research, University of Michigan, and at the Joint Program in Survey Methodology, University of Maryland. JUDITH T. LESSLER is Vice President, Partnership for Genomics and Molecular Epidemiology, Research Triangle Institute. ELIZABETH MARTIN is Senior Survey Methodologist at the U.S. Census Bureau. JEAN MARTIN is Director of the Social Analysis and Reporting Division of the Office for National Statistics, U.K. ELEANOR SINGER is a Research Professor at the Institute for Social Research, University of Michigan.

Review :
"...a superb resource...The writing style of each of the authors is uniformly excellent. This volume should be in every survey practitioner's library." (Contemporary Sociology, July 2005) "...the ultimate resource for writing statistically valid surveys." (Technometrics, May 2005) "Questionnaires are an emerging issue is survey sampling, and this book will be an important tool for researchers and survey practitioners." (Journal of the American Statistical Association, June 2005) "This volume is essential for anyone collecting or using survey data." (Journal of the Royal Statistical Society Series A, June 2005) "...informative and interesting...makes a significant contribution to the development and testing of questionnaires..." (www.biomedical-engineering-online.com, 2005 4:3)


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Product Details
  • ISBN-13: 9780471654728
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Language: English
  • Weight: 10 gr
  • ISBN-10: 0471654728
  • Publisher Date: 01 Sep 2004
  • Binding: Other digital
  • No of Pages: 624


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