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Home > Business and Economics > Business and Management > Management and management techniques > How to Zig in a Zagging World: Unleashing Your Hidden Creativity
How to Zig in a Zagging World: Unleashing Your Hidden Creativity

How to Zig in a Zagging World: Unleashing Your Hidden Creativity


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About the Book

This valuable guide shows how to look at problems in fresh, unconventional ways and translate innovative thinking into solid results. Written by one of Madison Avenue's best known advertising executives, it offers practical steps for enhancing creativity, breaking through common creative blocks, and channeling creative thinking into action. From building a business strategy, to solving an engineering problem, to writing a book, it shows what to do to prepare for a creative project, with advice on setting the mood for creativity and developing a creative plan. It also offers steps to take in the midst of your project, including tips on how to keep concentrating, how to strengthen your memory, and how to use experience without getting locked in the past. Practical advice on presenting your work, interpreting criticism, and handling success is given.

Table of Contents:
WHO ME? ZIG? Think Like A Child; Be a Problem Solver; UNLEASHING IT: Creative People Are Geniuses, Right? Wrong; The Zigger's Tip Sheet; DR KEIL'S TOOL KIT FOR ZIGGERS: Right Brain Strategies: 5 Questions to Ask Yourself; Using Anxiety; On Zigging Against Deadlines; Stimulus: The Group Think; PUT IT DOWN - USING THE RIGHT SIDE TO GET IT ON PAPER: People, Places and Names; UP AGAINST THE WALL: Beating the Creative Block; Zigging Pressure and Stress; SELLING IDEAS - THE ZIGGER'S WAY: Preselling Your Audience; Winding Down and Winding Up.


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Product Details
  • ISBN-13: 9780471635246
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 250 mm
  • Weight: 539 gr
  • ISBN-10: 0471635243
  • Publisher Date: 18 Jan 1988
  • Binding: Hardback
  • Sub Title: Unleashing Your Hidden Creativity
  • Width: 190 mm


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