The Helm: the Entrepreneurial Nutritionist
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The Helm: the Entrepreneurial Nutritionist

The Helm: the Entrepreneurial Nutritionist


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About the Book

There is an abundance of information on how to start your own business or become an entrepreneur. However, although much of what businesspersons describe may apply to the problems facing a dietitian who starts a private practice, applied knowledge specific to the nutrition arena is lacking. This book gives a dietitian's view of private practice and entrepreneurialism. The text follows the practical stages that occur in the development of an entrepreneurial venture. Actual experiences of practitioners, as well as questions commonly asked at over 60 private practice seminars and lectures conducted since 1979, are highlighted.

Table of Contents:
ENTREPRENEURIALISM: The Entrepreneurial Spirit; Is Private Practice for You?; STARTING YOUR BUSINESS: Overview: Steps in Starting a Private Practice; Writing a Business Concept and Plan; Marketing; Legal Forms of Business Ownership; Developing Your Business Management Team; Money, Fees, and Bookkeeping; Third Party Reimbursement; Start-Up Costs; MANAGING YOUR BUSINESS: Computers in Nutrition Practice; Creating a Good Business Image; Assertiveness; Ethics, Malpractice, and Libel; Protecting Your Ideas and Interests; Negotiating Agreements; Jobs with Physicians and Allied Medical Persons; Selling and Promotion; DEVELOPING YOUR PROFESSIONAL PRACTICE: Office Policy and Dealing with Clients; Counseling Expertise; The Wellness Movement; Sports and Cardiovascular Nutrition; Media Savvy; The 'Write' Way to Get Published; Continued Competency; Index.


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Product Details
  • ISBN-13: 9780471603818
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 61 mm
  • Width: 42 mm
  • ISBN-10: 0471603813
  • Publisher Date: 01 Nov 1986
  • Binding: Undefined
  • Weight: 595 gr


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