Retail Geography and Intelligent Network Planning
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Sciences & Environment > Geography > Human geography > Economic geography > Retail Geography and Intelligent Network Planning
Retail Geography and Intelligent Network Planning

Retail Geography and Intelligent Network Planning


     0     
5
4
3
2
1



Available


X
About the Book

This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses. Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia Numerous global case studies are used to show keys issues Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment Describes how retailers can plan their cross channel network strategy for the future

Table of Contents:
INTRODUCTION TRENDS IN RETAILING Introduction Demand-Side Changes Trends in Distribution and Retail Supply The Regulatory Environment Conclusion RETAIL LOCATIONS AND DISTRIBUTION CHANNELS:PAST,PRESENT AND FUTURE Introduction The High Street or Town Centre The Superstore and Hypermarket The Discount Store The Shopping Centre or Mall The Retail Warehouse and Retail Park New Retail Locations New Retail Formats and Distribution Channels The Old versus the New Conclusion SPATIAL RETAIL GROWTH STRATEGIES Introduction Organic Growth Mergers and Acquisitions Franchising Joint Ventures and Strategic Alliances Warehouse LocationConclusion SPATIAL RETAIL GROWTH STRATEGIES Introduction What is E-Commerce/Internet Retailing? Who Makes Money from the Internet? Understanding Consumer Preferences Examples of Internet Retailing in Different Sectors Geography,the Internet and E-Commerce Conclusion TERRITORY PLANNING Introduction Territory Management Balanced Workloads Ef .cient Organization Conclusion METHODS FOR SITE SELECTION Introduction An Inductive Approach to Site Selection A Deductive Approach to Site Selection Applied Location Modelling The Simplicity Spectrum SPATIAL INTERACTION MODELS FOR RETAIL SITE ASSESSMENT The Model and its Development Estimating the Small Area Demands for Products and Services The Supply Side Customer Flows and Store Revenues Providing a Decision-Support Capability The Development of a Cross Channel Management Planfor the City of Vienna for a Major Automotive Manufacturer Conclusion NETWORK REPRESENTATION PLANNING Introduction Case Study 1:Automotive Network Optimization Case Study 2:Financial Services Network Optimization Post-merger Network Optimization Retail network optimization Conclusion DIRECT MARKETING AND DISTRIBUTION CHANNEL MANAGEMENT Introduction Geodemographics Enhancement of Geodemographics Lifestyle Databases Other Micro-Modelling Strategies A Financial Services Channel Simulation Model MEASURING THE BENEFITS OF SPATIAL MODELLING Introduction Returns on Capital Operational Ef .ciency Improved Competitiveness Strategic Value Applications to Market RegulationConclusion CONCLUSION BIBLIOGRAPHY

About the Author :
Mark Birkin is the author of Retail Geography and Intelligent Network Planning, published by Wiley. Graham Clarke is a Senior Lecturer in the School of Geography, University of Leeds. Martin P. Clarke is the author of Retail Geography and Intelligent Network Planning, published by Wiley.

Review :
"... an excellent introduction... offers a valuable insight on the development and commercial application of modelling techniques...." (Urban Studies Journal, Vol 41(4), April 2004)


Best Sellers


Product Details
  • ISBN-13: 9780471498032
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 246 mm
  • No of Pages: 304
  • Returnable: N
  • Weight: 567 gr
  • ISBN-10: 0471498033
  • Publisher Date: 26 Apr 2002
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 17 mm
  • Width: 171 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Retail Geography and Intelligent Network Planning
John Wiley & Sons Inc -
Retail Geography and Intelligent Network Planning
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Retail Geography and Intelligent Network Planning

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!