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Home > Business and Economics > Finance and accounting > Finance and the finance industry > Investment and securities > Dot Vertigo: Doing Business in a Permeable World
Dot Vertigo: Doing Business in a Permeable World

Dot Vertigo: Doing Business in a Permeable World


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About the Book

This text explores the ways in which both blue chip, brick and mortar companies and Web upstarts are responding to an onslaught of new e-competitors, and how many have adapted to meet their competitors head on. Using examples of companies that have fallen by the wayside, the author explores the concept of dot vertigo, the dizzied, confused state of companies who can't or won't adapt.

Table of Contents:
Doing Business in a Permeable World. Keep an Eye on Your Instruments: The I-Net. How Did We Get Here? The Value Economy: Following the Market Leaders. You Gotta Believe: Instilling the Critical Nature of Technology into Management. Air Strikes: Merrill Lynch Takes Aim at Charles Schwab. Overcoming Dot Vertigo: The Case of IBM. Anatomy of the Dot Com: What Keeps Drugstore.com in the Game. Building the I-Net: The Case of Cisco Systems. Act Like a Venture Capitalist: Creating an Action Agenda. Five Myths of the Internet. Appendix: Toward a Set of Network Age Management Principles. Notes. Selected Bibliography. Acknowledgments. Index.

About the Author :
RICHARD NOLAN, a Harvard Business School professor, is one of the most influential voices in Silicon Valley. An active researcher and advisor to such companies as Cisco and Schwab, his reputation as a thought leader in high tech is unparalleled. Nolan's ideas and views have been embraced by the technology industry, and he has gained the trust of Wall Street's high performers.

Review :
"Information technology specialists are likely to find this book helpful in pitching their case to--and as part of their plan to become--senior management." (Publishers Weekly, August 6, 2001) "It is Nolan's use of real corporations in his examples which makes the book so enthralling." (Telecomworldwire) "...if you are only going to read one book this year, Dot Vertigo is that book..." (e.doc, December 2001) "...Unquestionably one of the better books on the dot.com phenomenon.." (Modern Management, April 2002)


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Product Details
  • ISBN-13: 9780471415299
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 236 mm
  • Returnable: N
  • Sub Title: Doing Business in a Permeable World
  • Width: 163 mm
  • ISBN-10: 0471415294
  • Publisher Date: 31 Aug 2001
  • Binding: Hardback
  • Language: English
  • Spine Width: 24 mm
  • Weight: 510 gr


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Dot Vertigo: Doing Business in a Permeable World
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