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Digital Creativity: Techniques for Digital Media and the Internet

Digital Creativity: Techniques for Digital Media and the Internet


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About the Book

Master the technical skills, creative techniques, and principles of digital design At last-here is a book that links graphic design fundamentals to the technical and creative knowledge that graphic designers need to work in today's digital and electronic media. Written by a designer for the designer, Digital Creativity explains computer technology in accessible terms as it covers key topics such as Web design, video, audio, and 2D and 3D animation. This comprehensive guide presents an overview of the digital production pipeline, shares principles and techniques for all types of new media, and examines how professionals create commercial art and fine art. It is an excellent resource for students and design professionals who need the skills and information necessary to succeed in the highly competitive world of digital design. * Special features include: * Interviews with successful digital designers * Hundreds of illustrations * End-of-chapter learning exercises * An information-packed companion Web site * Coverage of software/hardware issues

Table of Contents:
Preface. Acknowledgments. The History of Digital Media. The Basics of Digital Media. Creativity. The Production Pipleline. Design and Typography. Web Design and Production. Digital Photography. Video Production. Audio. 2D Animation: Traditional into Digital. 3D Animation. Professional Issues. About the Author. Index.

Review :
"...good advice...overall this is a good overview of media technology for graphic designers..." (Computer Bulletin, September 2002)


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Product Details
  • ISBN-13: 9780471390572
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 231 mm
  • No of Pages: 384
  • Sub Title: Techniques for Digital Media and the Internet
  • Width: 192 mm
  • ISBN-10: 0471390577
  • Publisher Date: 10 Jul 2001
  • Binding: Paperback
  • Language: English
  • Spine Width: 17 mm
  • Weight: 662 gr


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