Another One Bites the Grass
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Another One Bites the Grass: Creating International Ad Campaigns That Make Sense(Adweek Book S.)

Another One Bites the Grass: Creating International Ad Campaigns That Make Sense(Adweek Book S.)


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About the Book

Another One Bites the Grass "An inspiring, thought-provoking perspective on creating effective and sustainable international advertising." --Charles Lanphear, Global Media Director H.J. Heinz Company "At last, here's a really intelligent new approach to the age-old problem of making great international ads. A must-read for everyone in the business of global brands, global marketing, and global communications." --Robert Hancock, Director of Communications Pillsbury UK Ltd. "In an irreverent, finely argued, and entertaining assault on conventional wisdom, drawing on his considerable experience of working in the business, the author proposes thought-provoking new ways to survive and prosper in the international advertising jungle." --Adrian Vickers. Founder/Partner Abbott Mead Vickers BBDO

Table of Contents:
The Trouble with Words; The Trouble with Culture; Global Brand or Global Bland?; The Trouble with Creativity; Network = Notwork; The New International Line-Up; Going It Alone; More than Just Ads; Where Do We Go from Here?; Notes; Index; About the Author.

About the Author :
SIMON ANHOLT is the founder and Chairman of World Writers Ltd., an advertising consultancy that provides international creative and strategic services to other advertising agencies as well as directly to clients such as DuPont, Time-Warner. Sara Lee, Sony Corporation, and IBM.

Review :
"Thought provoking, funny and hair-tearing." (Campaign, 19th December 2000)


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Product Details
  • ISBN-13: 9780471354888
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 235 mm
  • Returnable: N
  • Sub Title: Creating International Ad Campaigns That Make Sense
  • Width: 159 mm
  • ISBN-10: 0471354880
  • Publisher Date: 21 Jan 2000
  • Binding: Hardback
  • Language: English
  • Series Title: Adweek Book S.
  • Weight: 680 gr


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Another One Bites the Grass: Creating International Ad Campaigns That Make Sense(Adweek Book S.)
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