Dan Janal's Guide to Marketing on the Internet
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Home > Business and Economics > Business and Management > Sales and marketing > Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy and Become Customers for Life
Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy and Become Customers for Life

Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy and Become Customers for Life


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About the Book

This guide has been designed to help professional marketers, sales managers and entrepreneurs create a well-founded Internet marketing plan. The book covers everything from conducting research and market forecasting online, establishing measures for Internet investment, using the Internet as a customer support centre, and effectively and ethically writing and sending publicity material. It also features examples from companies around the world who are profiting from their online marketing and sales efforts, and breaking new ground in business-to-business.

Table of Contents:
ONLINE MARKETING STRATEGY; Integrating the Internet into Your Marketing Mix; New Paradigms of Online Marketing; Constructing the Online Marketing Business Plan; Corporate Policies for Web Site Content; ONLINE SELLING; Creating Your Marketing Message: Writing Interactive Ad Copy; Designing Your Web Site to Increase Sales; Strategic and Operational Issues for Online Selling; Selling Consumer Products and Services Online; Business-to-Business Selling Online; International Marketing Online; PROMOTING YOUR WEB SITE; Promoting Your Web Site with Search Engines; Promoting Your Web Site with Publicity, Advertising, and Promotions; Measuring Return on Investment; CREATING CUSTOMERS FOR LIFE WITH ONE-TO-ONE MARKETING PROGRAMS; Creating Customers for Life with One-to-One Marketing Programs; Building Relationships with E-mail and Private Mailing Lists; Building Relationships with Newsgroups; Building a Community; Public Relations Strategies for Your Communities; Market Research and Online Focus Groups; Customer Service and Support Online; ONLINE MARKETING TOOLS; Competitive Research Online; Online Resources That Make You a More Effective Marketer; Creating Effective Banner Ads; Buying and Selling Banner Ads; ONLINE MEDIA RELATIONS; Interactive Media Relations; Writing and Distributing Interactive Publicity Materials Online; Building Relationships with Reporters; Crisis Communications; Janal Communications Seminars, Consulting; Glossary; Index.

About the Author :
DANIEL S. JANAL is the founder and President of Janal Communications, an online marketing and PR agency. He has taught courses on Internet marketing at the University of California at Berkeley and Stanford University, and he is a frequent guest lecturer at industry conferences. His other books include Business Speak, Risky Business, and 101 Successful Businesses You Can Start on the Internet. He can be reached at dan@janal.com or www.janal.com.


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Product Details
  • ISBN-13: 9780471349761
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 259 mm
  • Returnable: N
  • Weight: 680 gr
  • ISBN-10: 0471349763
  • Publisher Date: 15 Nov 1999
  • Binding: Paperback
  • Language: English
  • Sub Title: Getting People to Visit, Buy and Become Customers for Life
  • Width: 178 mm


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