Strategy and Enterprise Value in the Relationship Economy
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Strategy and Enterprise Value in the Relationship Economy

Strategy and Enterprise Value in the Relationship Economy


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About the Book

Strategy and Enterprise Value in the Relationship Economy Bruce W. Morgan Competitive Survival in Today's Marketplace Requires New Approaches Adapted to New Conditions It means substantially revising many business and investment principles inherited from the industrial age. In the newly emerging service-based, relationship economy, a company's most important resource is its value to shareholders, both internally and in the marketplace. The key to a firm's competing successfully in this new economic environment? Understanding the power and value of its own "relationship capital," and maximizing its potential. But how do you measure the value of your company's experience, creativity, and relationships with customers and employees? In confronting the most significant economic transformation since the Industrial Revolution, what business principles are obsolete and which endure? How do you develop a sound strategic and decision-making approach that lets you play to your strengths as a company? Strategy and Enterprise Value in the Relationship Economy represents a major break-through in providing enterprise managers, investors, and even economists, with answers to these crucial questions. Bruce Morgan's incisive, read-it-now volume articulates a comprehensive relationship-based business theory, pinpoints common misconceptions about today's economic environment, and offers specific, proven measures for linking and enhancing the relationship between shareholders' value and corporate objectives to the utmost. Strategy and Enterprise Value in the Relationship Economy provides the foundation, the blueprint, and the toolkit necessary to construct a value-based decision framework consistent with the relationship-based realities of today's business world.

Table of Contents:
ASCENDANCE OF THE RELATIONSHIP ECONOMY. The Invisible Wealth of Nations. Understanding the Relationship Economy. Seizing Opportunity from Economic Revolution. THE FOUR SIDES OF THE BOX. The Timeless World of the Economists. Conflicting Objectives of Public Financial Reporting. The Unavoidable Myopia of Wall Street. Disorientation in the Absence of Business Theory. BREAKING OUT OF THE BOX. Recognizing Shareholder Value Objectives. Foundations for Value-Based Strategies and Decisions. Understanding Customer Relationships. Toward Relationship Management. MODERN FOUNDATIONS FOR STRATEGIES AND DECISIONS. Value Elements in Financial Decisions. Confronting the Relationship Environment. The Future Is Now! National Wealth and Public Policy in a Relationship Economy. Index.

About the Author :
About the Author After earning his Ph.D. in economics at Yale University, Bruce W. Morgan taught economics and finance at Yale, the University of Illinois, and the Wharton School of the University of Pennsylvania. He has been a full-time consultant in economic, finance, and business valuation for nearly three decades. He has published several books, including a textbook on statistical decision theory and Foundation of Relationship Banking, and has written more than 30 articles.


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Product Details
  • ISBN-13: 9780471292845
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 236 mm
  • Weight: 628 gr
  • ISBN-10: 0471292842
  • Publisher Date: 16 Feb 1998
  • Binding: Hardback
  • Spine Width: 30 mm
  • Width: 161 mm


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Strategy and Enterprise Value in the Relationship Economy
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