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Home > Art, Film & Photography > Industrial / commercial art & design > Graphic design > The Power of Logos: How to Create Effective Company Logos
The Power of Logos: How to Create Effective Company Logos

The Power of Logos: How to Create Effective Company Logos


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About the Book

This book brings together both design and marketing expertise to explain how to create a truly effective company logo. It demonstrates and explains how to integrate concepts such as credibility, familiarity, and the essential spirit of a business into a logo design. Written for both the designer and the company manager, it defines the meaning of "credibility" and then demonstrates the kinds of qualities that convey credibility in a company logo. You need this book if you are: A designer attempting to understand: marketing and business concept show to translate "credibility" into design the defining qualities of a business what a client is saying the many applications of a logo A manager attempting to understand: how to approach the task of creating a logo the designer's perspective what message a company logo should convey how design can be used to symbolize expertise how to communicate clearly with a designer

Table of Contents:
What Is Logo Power? The Power of Credibility. Planning for Power. The Design Process. Implementation. Case Studies. The Businessperson's Guide to Great Logos. Glossary: The Language of Logo Design. Suggested Reading. Figure Credits. Index.

About the Author :
About the Authors William L. Haig received an M.A. in Marketing Communications at the University of Hawaii. He has worked as a marketing executive since then, and has taught courses on company logo planning at the University of Hawaii. He currently manages marketing, public relations, and graphic design at TheBus - the public transportation system in Honolulu, Hawaii. Laurel Harper is former Editor of HOW: The Bottom Line Design Magazine. She currently manages her own public relations and writing firm, specializing in design, near Louisville, Kentucky.


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Product Details
  • ISBN-13: 9780471287780
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 250 mm
  • Returnable: N
  • Weight: 624 gr
  • ISBN-10: 0471287784
  • Publisher Date: 14 May 1997
  • Binding: Hardback
  • Language: English
  • Sub Title: How to Create Effective Company Logos
  • Width: 170 mm


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