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Home > Business and Economics > Business and Management > Business strategy > Backfire: Carly Fiorina's High-stakes Battle for the Soul of Hewlett-Packard
Backfire: Carly Fiorina's High-stakes Battle for the Soul of Hewlett-Packard

Backfire: Carly Fiorina's High-stakes Battle for the Soul of Hewlett-Packard


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About the Book

"Backfire" is the story of the ongoing struggle for power within Hewlett-Packard. On one side is Carly Fiorina, the charismatic CEO who was brought in to turn around the struggling company, but whose bid to purchase Compaq threw HP into turmoil. In addition to dividing the HP board and shareholders, the Compaq merger pitted Walter Hewlett, the eccentric son of co-founder William Hewlett, squarely against Fiorina. In spite of his rally to gain control of the company, Fiorina's bid to buy Compaq was approved by the shareholders and is set to move forward. But is this the magical solution to HP's recent woes? Or will the merger of two behemoth companies lead to further confusion? How the merger will figure into the fate of Fiorina, Hewlett, and HP is an unfolding drama.

Table of Contents:
Acknowledgments. Prologue. Chapter 1. The Showdown. Chapter 2. The Emergence of Carleton Sneed. Chapter 3. Inside the HP Way. Chapter 4. Trouble in Paradise. Chapter 5. The Making of a Star. Chapter 6. Searching for a CEO. Chapter 7. An Eventful Honeymoon. Chapter 8. Unraveling. Chapter 9. Compaq Cometh. Chapter 10. The November Surprise. Chapter 11. Proxy Fight. Chapter 12. The Lawsuit. Epilogue. Notes. Sources. A Note about Sourcing. Index.

About the Author :
PETER BURROWS has been a technology journalist for BusinessWeek for nine years, during which time he has written several cover stories on Hewlett-Packard. As the department editor for BusinessWeek's computer coverage, he has been the principal chronicler of Fiorina's tenure at Hewlett-Packard.

Review :
"...Backfire, by BusinessWeek computer editor Peter Burrows...offer fresh insights about the epic battle and about Fiorina's ultimately successful purchase of Compaq." (Business Week, February 17, 2003) "...account distinguishes itself with a deeper portrait of Fiorina." (Publishers Weekly, February 10, 2003) "[b]oth book vividly recount the proxy fight and courtroom proceeding that preceded Fiorina's victory." (USA Today, February 24, 2003) "...a good grounding in the background to the company and its key playersACA...an interesting read..." (IT Week/www.vnunet.com, 19 March 2003) "...a fascinating behind the scenes peek at one of the most powerful IT companiesACA...some useful intelligence for IT managers..." (VNU Net, 19 March 2003) "...more meaty, more colourful and generally a much more enjoyable read...the book also goes much further..." (Infoconomy, 11 April 2003) "...riveting, colorful, fast-paced account of the Compaq battle". (New York Times Book Review, May 18, 2003) "...This gripping, ongoing story includes fascinating personalities and dramatic boardroom and courtroom drama..." (Computer Consultant, April/May 2003) "paints a nuanced and enlightening portrait of the leader of one of the most important high-tech companies". (The Boston Globe, June 8, 2003) "...realistic and objective... Backfire is definitely a must-read for investors, executives..." (The star online, 12 August 2003)


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Product Details
  • ISBN-13: 9780471267652
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 238 mm
  • Returnable: N
  • Sub Title: Carly Fiorina's High-stakes Battle for the Soul of Hewlett-Packard
  • Width: 163 mm
  • ISBN-10: 0471267651
  • Publisher Date: 07 Feb 2003
  • Binding: Hardback
  • Language: English
  • Spine Width: 25 mm
  • Weight: 592 gr


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Backfire: Carly Fiorina's High-stakes Battle for the Soul of Hewlett-Packard
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