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Home > Business and Economics > Business and Management > Ownership and organization of enterprises > Small businesses and self-employment > Speciality Shop Retailing: How to Run Your Own Store(National Retail Federation Series)
Speciality Shop Retailing: How to Run Your Own Store(National Retail Federation Series)

Speciality Shop Retailing: How to Run Your Own Store(National Retail Federation Series)


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About the Book

This text guides the reader through all the steps of setting up, starting and developing a small retail shop. The author explains how to find the right niche for your business, ideas for new retailers, determining which products to sell, and how to develop a realistic business plan. She outlines how to maintain records, how to manage inventory, and the best way to display merchandise. She also discusses how to make the most of your advertising budget. The book covers topics from choosing a location, store design to staffing the shop and advertising and promotion. It offers ideas and guidance to the beginning entrepreneur as well as an outlook for existing retailers.

Table of Contents:
Getting Started; Managing Your Store's Finances; Store Design; Merchandise Buying; Visual Merchandising; Staffing Your Store; Customer-Friendly Policies and Services; Advertising Your Shop; Creative Promotion and Publicity; Good Works Are Good Business; Managing During Tough Times; Looking to the Future; Glossary; Bibliography; Index.

About the Author :
CAROL L. SCHROEDER is the co-owner of Orange Tree Imports, a $1.5 million gift and kitchenware store in Madison, Wisconsin. She has over two decades of experience in specialty shop retailing, beginning with the Scandinavian furniture store she and her husband Dean transformed into a unique shop featuring gourmet products, toys, seasonal decor, foods, jewelry, stationery, soaps, and more. Orange Tree Imports was chosen as one of five Millennium Retailers in the United States by Gifts and Decorative Accessories magazine and it was voted "Best in Business" by In Business Magazine.


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Product Details
  • ISBN-13: 9780471147213
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 160 mm
  • Returnable: N
  • Sub Title: How to Run Your Own Store
  • Width: 235 mm
  • ISBN-10: 0471147214
  • Publisher Date: 31 Jan 1997
  • Binding: Hardback
  • Language: English
  • Series Title: National Retail Federation Series
  • Weight: 652 gr


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Speciality Shop Retailing: How to Run Your Own Store(National Retail Federation Series)
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Speciality Shop Retailing: How to Run Your Own Store(National Retail Federation Series)
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