Buy Developing Online Content by I. Hammerich at Bookstore UAE
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Computing and Information Technology > Digital Lifestyle and online world: consumer and user guides > Internet guides and online services > Developing Online Content: The Principles of Writing and Editing for the Web
Developing Online Content: The Principles of Writing and Editing for the Web

Developing Online Content: The Principles of Writing and Editing for the Web


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

An all-in-one resource on writing, editing, organizing, and delivering Web content Are you a professional writer or editor who wants to better understand the Web as a new communications medium? A knowledge or content manager of a corporate or organizational Web site looking for ways to attract, retain, and inform users? A Web production manager or designer who needs more information about the interplay of text and multiple media? Experts Irene Hammerich and Claire Harrison provide you with a complete blueprint and a set of best practices for writing, editing, organizing, and delivering effective Web content. They'll guide you through the site development process, uncover strategies such as how to structure information logically, create clear, coherent, and accessible text, and balance visual and textual elements. You'll also explore the basic technological issues involved in building and managing a successful site. This book includes such topics as: The skills and responsibilities of content developers User surfing and reading behaviors How to structure, organize, and design information Nonlinear text, strategic linking, and interactivity The Web page versus the Web screen Tips to getting Web work The companion Web site includes resource listings and updates to the book. Wiley Computer Publishing Timely. Practical. Reliable. Visit our Web site at www wiley.com/compbooks/ Visit our companion Web site at www wiley.com/compbooks/hammerich/

Table of Contents:
Author Biographies. Acknowledgments. From the Authors. Chapter 1: A Funny Thing Happened on the Way to the Web. The Informational Site: Uncharted Territory. This Book Is for You if. What You?ll Learn. Online Writing/Editing Challenges. Career Advice. Resources to Further Your Knowledge. Examples, Exercises, and Links on Our Web Site. Getting from There to Here. Back in Them Olden Days. Fast Forward to Today. New Roles for Writers/Editors. The Web Is a New Frontier. Making A Difference: Your Contribution. You and the Process. How Much Technology Do You Need to Know? Getting Work. The First Step: Surf, Surf, Surf. What Employers Want: The Job Ads. Know the Tasks. What?s Next? Resources for This Chapter. Chapter 2: Audience, Audience, Audience! The Bubble Syndrome. In-House Language. Meet the Online CIA. The User Prism. Is Reading Print Different than Reading Web Text? De-Naturalizing Content. Visualizing Users. Thinking Global. Text in the Context of Design and Navigation. Is Designing for the Web Different than Designing for Print? Technology and Presentation. A Question of Accessibility. Typos and Other Gremlins. Why Do Users Read (So Fast)? Precomputer Knowledge Seekers Living in the Information Age. To Sum It Up. Resources for This Chapter. Chapter 3: Organizing a Web Site: ?Elementary, My Dear Watson?. Organizational Basics. Architecture Navigation The Gooey (GUI). Information Architecture (IA). Navigation Design. The Graphical User Interface (GUI), or The Gooey. Getting Started. Find the Right IA Model. Choose Navigation Priorities. The Case of the Chaotic Content. Mind-Mapping: IA Revealed. The Site Structure: Solving the Mystery. A Tale of Two Web Sites. Navigation Patterns. Navigation Links. How Many Clicks to Content? Site Maps. Web Detection. To Sum It Up. Resources for This Chapter. Chapter 4: E-Rhetoric: A New Form of Persuasion. Death of the Author? Hypertext Theories. The Futurists. Rhetoric Returns! A New Definition. But Whither Fact and Accuracy? E-Rhetoric and the Drive-Thru Reader. The Four C's of Quality Web Content. Credibility. Clarity. Conciseness. Coherence. The Small Stuff Counts. Make Microcontent Meaningful. Conjunctions: Those Old Standbys. To Boldly Go?? To Sum It Up. Resources for This Chapter. Chapter 5: Is Seeing Believing? The Art of Visual Rhetoric. ?A Picture Is Worth a Thousand Words?. What Is an Image? What Do We Really See? Don?t Let Gestalt Get You Down. The Gestalt Principles. How You Can Help. The Psychology of Art. Perception as Cognition. Vision Is Selective. Fixation Solves a Problem. Discernment in Depth. Shapes Are Concepts.Perception Takes Time. How You Can Help. Visual Semio-What? The Image Act. Social Distance. Perspective and Angles. How You Can Help. Design Tips from Designers. To Sum It Up. Resources for This Chapter. Chapter 6: Links, Logic, and the Layered Reader. Brain Links: From Apples to Muffin Tins. The Web Site: A Network of Associations. The Writer/Editor as Arranger. Macroarranging: The Main Navigation Links. Microarranging: Embedded Links. The Rhetoric of Departure and Arrival. Types of Associative Links. Authorizing. Commenting. Enhancing. Exemplifying. Mode-Changing. Referencing/Citing. Self-Selecting. Intranet E-Orientation: A Case Study in Associative Links. Highlighting Employee Policies. Building a Learning Culture. The Manager's Orientation Toolkit. The Launch. Tips to the Process of Linking. To Sum It Up. Resources for This Chapter. Chapter 7: Writing/Editing for the Web Page; Writing/Editing to the Web Screen. Is a Web Page Really a Page? Starting with a Splash. Navigation Pages versus Destination Pages. How Many Screens Does It Take? The Web Page: A Rhetorical Unit of Content. Credibility Basics. The Page as Persona. Creating Page Personalities. ?We? versus ?You?. The Web Screen: A Flexible Unit of Space. Those Baffling Browsers. Users? Monitor Technology. Can You Count on Word Count? To Scroll or Not to Scroll. The Internally Linked, Scrollable Web Page. Scrolling and Memory. Scrolling Considerations. Writing/Editing Nuts and Bolts. The Editorial Style Guide. A Note About Proofreading. Keeping Track of Web Pages. To Sum It Up. Resources for This Chapter. Chapter 8: Content + Technology: A Surprising Alliance. Make the Technology Transition. Adjust Your Mind-Set. Think Techno-Creative. Technology Basics. The Web Production Team. User Technologies: From Browsers to Players. Making Audio/Video Decisions. Different Ways to Deliver Content. Real-Time Delivery Tools. Web Pages versus One-Stop Documents. Online Forms. E-Mail Broadcasts. Print-Out and E-Mail Buttons. Build Up Your Tech Vocabulary. More File Formats. Scripting and Programming Languages. Making Sites Visible: Web Searching. Web Search Engines and Directories. Titles, Links, Metatags, and Meta Descriptions. To Sum It Up. Resources for This Chapter. Chapter 9: Keep CALM: Content and Logical Management. The Many Faces of Content Management. Managing for Users. What Is Information Quality? User Interface Economics. The Content Management Process. Building the Team. Developing a Strategy. Making Plans. Good Policies from the Get-Go. Accessiblity Policies. The Long-Term View: Rebuilding and Maintaining. Big Site Basics. The Evolution of Knowledge Bases. Time for More Technology? Think Global; Act Local. What Is Localization? When Going Global. International English or ?What's in a Word??. Culturally Correct Design. Translation Techniques. To Sum It Up. Resources for This Chapter. Chapter 10: The Business of Web Writing/Editing. First Steps. ?Where Do I Start?? ?How Can I Break In?? Freelance Pros and Cons. Being Business-Wise. First Meeting Qs and As. Setting Your Fees. Invoices and Payments. Proposals and Contracts. Make-It or Break-It Relationships. To Sum It Up. Resources for This Chapter. Chapter 11: After Words and For Words. The Wireless Web. . Convergence. Virtual Reality. Personalization. The Semantic Web. Internet 2. To Sum It Up. Appendix: HTML Codes for Special Text Characters. Glossary. Bibliography. Index.

About the Author :
IRENE HAMMERICH is the cofounder and senior partner of Inner Action, Inc. and Focus48, new media training and production companies. She handles corporate and government Web site production, coordinates a partnership with Algonquin College to deliver new media courses, and speaks extensively on the technological and creative issues involved in content delivery. CLAIRE HARRISON is President of CANDO Career Solutions, Inc. She is an award-winning writer/editor with twenty-five years of experience and is a communications consultant to the Canadian government as well as the private sector. Her Web work ranges from editing Web content to developing complete sites.

Review :
"I read this book whilst engaged on two medium-sized Web projects, and can confirm that all the roles, tasks and collaborations they describe are 100 per cent accurate." (Writing & Computers, 5 March 2002) "a great book if you publish a large amount of content" (Internet Advisor, May 2002) "... hurrah for a book which, as it's subtitle says, is about The Principles of Writing and Editing for the Web..." (Writers News, July 2002) "...a good book which sets out the skills and responsibilities of online content developers..." (M2 Best Books, 19 August 2002) "...the authors cover an impressive range...I particularly liked the pithy panels in which an expert gives his or her view on topics...the examples of poor and good practice are another strength..." (www freepint.com, 5 September 2002)


Best Sellers


Product Details
  • ISBN-13: 9780471146117
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 235 mm
  • Returnable: N
  • Weight: 680 gr
  • ISBN-10: 0471146110
  • Publisher Date: 10 Jan 2002
  • Binding: Paperback
  • Language: English
  • Sub Title: The Principles of Writing and Editing for the Web
  • Width: 191 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Developing Online Content: The Principles of Writing and Editing for the Web
John Wiley and Sons Ltd -
Developing Online Content: The Principles of Writing and Editing for the Web
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Developing Online Content: The Principles of Writing and Editing for the Web

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!